Mushroom Sleep
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.63avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$9.66–$44.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great455.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.4%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad$56K$56K/yr · 31K searches
Is mushroom sleep profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mushroom sleep is a $56K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mushroom sleep market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 7.3%
- Avg BSR
- #478
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 90%
- Out of stock
- 4.6%
- Avg brand age
- 38 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
596
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 88%
Open market
15%
- SuperMush66%
- Plant People7%
- OM MUSHROOM SUPERFOOD5%
- Host Defense3%
- KEY ELEMENTS2%
- Healspot2%
- Open — no brand owns it (11 brands, 15%)
mushroom sleep demand & seasonality
Weekly Amazon search volume, last 33 weeks — +8.4% search growth over the last 90 days.Top mushroom sleep search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- super mush10K/yr
- reishi mushroom gummies4K/yr
- mushroom sleep5K/yr
- mushroom sleep aid4K/yr
- supermush4K/yr
- sleep mushroom3K/yr
- umbo mushroom sleep supplements368/yr
Top mushroom sleep products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SuperMush Daily Passion Gummies - Cordyceps Reishi & Maca Root - 60 Count
SuperMush$33.104.0★140 rev
SuperMush Daily Sleep Gummies - Melatonin-Free Sleep Aid - 60 Count
SuperMush$32.354.1★244 rev
SuperMush Daily Energy Gummies - Lions Mane & Cordyceps - 60 Count
SuperMush$30.734.3★139 rev
SuperMush Daily Passion Gummies - Cordyceps Reishi & Maca Root - 28 Count
SuperMush$23.343.9★39 rev
Plant People WonderSleep Mushroom Gummies Supplement for Sleep No Melatonin Sleep Gummies with Reishi Mushroom Saffron & Chamomile Wild Elderberry Flavor Sugar-Free (60 Count)
Plant People$33.863.9★2,453 rev
Newest
by launch date
SuperMush Daily Passion Gummies - Cordyceps Reishi & Maca Root - 10 Count
SuperMush$9.8230 rev
SuperMush Daily Gummies Trial Pack - Passion Energy & Sleep - 30 Count
SuperMush$23.3821 rev
SuperMush Daily Energy Gummies - Lions Mane & Cordyceps - 10 Count
SuperMush$9.6825 rev
Healspot Mushroom Cocoa Sleep Supplement with Reishi & L-Theanine Melatonin Ashwagandha Glycine & Chicory Keto Hot Chocolate with 10 Adaptogens to Support Sleep & Immune Health 7.76 OZ
Healspot$17.0759 rev
Kyolic Sleep Mushrooms+ - Mushroom & Herbal Dietary Supplement - Supports Restful Sleep & Relaxation* - with Reishi Mushrooms L-Theanine Valerian Root Extract & Aged Garlic Extract - 30 Capsules
Kyolic$25.9624 rev
Trending
90-day click momentumSuperMush Daily Energy Gummies - Lions Mane & Cordyceps - 10 Count
SuperMush$9.684.0★
SuperMush Daily Passion Gummies - Cordyceps Reishi & Maca Root - 10 Count
SuperMush$9.823.7★
SuperMush Daily Gummies Trial Pack - Passion Energy & Sleep - 30 Count
SuperMush$23.383.7★
SuperMush Daily Passion Gummies - Cordyceps Reishi & Maca Root - 28 Count
SuperMush$23.343.9★
Kyolic Sleep Mushrooms+ - Mushroom & Herbal Dietary Supplement - Supports Restful Sleep & Relaxation* - with Reishi Mushrooms L-Theanine Valerian Root Extract & Aged Garlic Extract - 30 Capsules
Kyolic$25.963.8★
What reviews say buyers love and hate about mushroom sleep
What buyers praise and complain about, mined from review topics.What buyers love
“Doesn't taste bad”
“Great night sleep”
“Great flavor”
“The product feels consistent in quality”
“Great taste and clean ingredients”
“provide great mood support”
“I also like that the formula is sugar free”
“As advertised”
“Nice energy gummies”
“They have a pretty gentle calming effect”
What buyers complain about
“No sleep”
“Not effective”
“very expensive”
“Horrible Taste”
“dont like the side effects”
“increased dosage, still didn't help”
“Does not work as advertised”
“just a little less sweet than my personal preference”
“Cheap product”
“Not as chocolate flavored as I would like”
Top return reasons
Common mushroom sleep questions
- Is mushroom sleep profitable to sell on Amazon United States?
- The niche generates $56K/yr across 30 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is +8.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mushroom sleep niche?
- 17 brands and 596 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in mushroom sleep?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- What does it cost to enter the mushroom sleep niche?
- Listings span $9.66–$44.02; the average listing price is $24.63 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.