Is mushroom powder profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (64/100).

How competitive is the mushroom powder niche?

28 brands and 634 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in mushroom powder?

Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.

When does demand for mushroom powder peak?

Demand peaks in Jan; the busiest month runs 1.5× the quietest.

What does it cost to enter the mushroom powder niche?

Listings span $6.63–$64.65; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 2,446 reviews — the moat a new listing must climb.

Mushroom Powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.56

avg listing price — sweet spot $15–$100

Price range

Great$6.63–$64.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.1M

$1.1M/yr · 1.1M searches

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,445.67

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Is mushroom powder profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mushroom powder is a $1.1M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Worth a look — 64/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mushroom powder market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 1,000–1,250/product
Revenue / yr: $1.2M–$1.4M; units × avg price
Conversion rate: 4.5%
Avg BSR: #209
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.9%
Avg brand age: 51 months
Avg seller age: 146 days

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

634

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

42%

Top 20: 84%

Open market

28%

OM MUSHROOM SUPERFOOD25%
Micro Ingredients21%
Naturealm11%
VELOTO6%
Venture Pal5%
Fidus4%

mushroom powder demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.5×

Open Trend

Top mushroom powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mushroom powder366K/yr -17.9%5.8% conv.
om mushroom master blend46K/yr -23.5%10.3% conv.
om mushroom powder22K/yr +21.3%4.0% conv.
mushroom blend30K/yr -18.0%3.4% conv.
organic mushroom powder24K/yr -13.2%5.9% conv.
om mushroom32K/yr -27.1%5.1% conv.
mushroom powder for coffee22K/yr -15.5%6.3% conv.
sacred 7 mushroom extract powder15K/yr -14.5%12.3% conv.
mushroom blend powder15K/yr -18.3%4.3% conv.
om master blend16K/yr -22.1%11.1% conv.

All search terms

Top mushroom powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Ingredients Organic Mega Mushroom Powder 10oz (284 Days Supply) |10-in-1 with Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use

Micro Ingredients$35.484.5★5,191 rev

Micro Ingredients Organic Mega Mushroom Powder 5oz (141 Days Supply) | 10-in-1 with Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use | Non-GMO Vegan Friendly

Micro Ingredients$22.134.5★5,191 rev

Om Master Blend Mushroom Powder Organic Mushroom Supplement with 10 Mushrooms and Ashwagandha - Support Immunity Gut Health & Stress Relief 3.17 oz (40 Servings)

OM MUSHROOM SUPERFOOD$20.174.4★7,943 rev

Naturealm Sacred 7 Organic Mushroom Blend Powder 7-in-1 Fruiting Body Supplement with Lions Mane Reishi Chaga & Cordyceps 60 Servings

Naturealm$32.234.5★11,114 rev

VELOTO Organic Mega Mushroom Powder Blend 10 in 1 Complex Mushroom Extract Powder Herbal Supplement with Reishi Cordyceps Chaga Lions Mane Vegan & More Sustainably US Grown Filler Free 10oz

VELOTO$19.034.5★580 rev

Newest

by launch date

9 oz Mixed Mushroom Powder 7-in-1 Mushroom Seasoning Blend Made from Pure Dried Mushroom with Rich Umami Flavor for Cooking Soups Sauces Vegan Recipes & Coffee Drinks

dzikekei$14.6437 rev

4mo ago

Fidus 16 Mushroom Supplement Powder with 1 730mg per Serving 90 Day Servings Mushroom Coffee Alternative for Immunity Focus & Energy with Ashwagandha Lions Mane Reishi 100% Fruiting Bodies

Fidus$17.08400 rev

12mo ago

Venture Pal 16 in 1 Adaptogenic Mushroom Powder - 1 730mg Mushroom Coffee Alternative with Ashwagandha Lions Mane Chaga & More | 100% Fruiting Bodies | Support Immune Focus & Energy (90 Servings)

Venture Pal$17.30866 rev

1y ago

NutraChamps Organic Mushroom Powder - 10-in-1 Complex - Mushroom Supplement Powder Blend for Memory Focus & Immune Support - 8oz (8.0 OZ Mushroom Blend)

NutraChamps$29.72681 rev

1y ago

Micro Ingredients Organic Mega Mushroom Powder 5oz (141 Days Supply) | 10-in-1 with Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use | Non-GMO Vegan Friendly

Micro Ingredients$22.135,191 rev

2y ago

What reviews say buyers love and hate about mushroom powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall16%

“Amazing taste”

Quality-Overall14%

“has consistent quality across bags”

Flavor8%

“Vanilla Flavor is absolutely delicious”

Focus Enhancement6%

“Mentali clarity”

Value For Money6%

“Great value”

Solubility5%

“Mixes easily”

Energy Level4%

“Energy boost”

Blend/Ratio4%

“Great blend”

Nutritional Content4%

“Pretty good protein powder”

Ingredients-Overall3%

“Best ingredients”

What buyers complain about

Taste-Overall19%

“Bad aftertaste”

Value For Money7%

“Not worth it”

Flavor6%

“This flavor is gross”

Solubility4%

“Dissolves VERY POORLY”

Size-Overall4%

“it was a much bigger container”

Side Effects4%

“Made me feel really sick”

Advertised Vs Actual Product3%

“Misleading size”

Quality-Overall3%

“Disgusting product quality control from this company”

Smell3%

“My Pee smells funny like I'm getting a UTI”

Bitter3%

“Why Bitter”

Top return reasons

Taste-Overall23%

Vitamin15%

Advertised Vs Actual Product15%

Flavor12%

Smell8%

Product Condition8%

Pain Relief-Overall4%

Thin4%

Chain/Key Quality4%

Acid Regulator/Stomach Ache Relief4%

Common mushroom powder questions

Is mushroom powder profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 42 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Worth a look (64/100).
How competitive is the mushroom powder niche?: 28 brands and 634 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in mushroom powder?: Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
When does demand for mushroom powder peak?: Demand peaks in Jan; the busiest month runs 1.5× the quietest.
What does it cost to enter the mushroom powder niche?: Listings span $6.63–$64.65; the average listing price is $23.56 (sweet spot $15–$100). The average incumbent carries 2,446 reviews — the moat a new listing must climb.