Is mushroom extract profitable to sell on Amazon United States?

The niche generates $112K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (49/100).

How competitive is the mushroom extract niche?

13 brands and 515 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in mushroom extract?

Top complaints mined from reviews: Taste-Overall, Side Effects, Functionality-Overall. The return rate is 0.0%.

When does demand for mushroom extract peak?

Demand peaks in Aug–Sep; the busiest month runs 3.4× the quietest.

What does it cost to enter the mushroom extract niche?

Listings span $10.60–$53.63; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.

Mushroom Extract

Skip it

Soft demand (-19.3% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$22.87

avg listing price — sweet spot $15–$100

Price range

Great$10.60–$53.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,015

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 63K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-19.3%

90-day search growth — must beat 0% to launch

Is mushroom extract profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mushroom extract is a $112K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mushroom extract market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $91K–$114K; units × avg price
Conversion rate: 7.8%
Avg BSR: #354
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 1.7%
Avg brand age: 50 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

515

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

MARYRUTH'S40%
Clean Nutraceuticals21%
Horbäach7%
Host Defense6%
Triquetra Health4%
Wild & Organic4%

mushroom extract demand & seasonality

Weekly Amazon search volume, last 101 weeks — -19.3% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Open Trend

Top mushroom extract search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mushroom extract20K/yr -17.5%2.8% conv.
mushroom tincture16K/yr -12.6%4.5% conv.
mushroom drops9K/yr -27.3%4.5% conv.
mary ruth mushroom complex5K/yr -34.1%12.8% conv.
mushroom tincture organic4K/yr -12.6%5.9% conv.
mushroom extract liquid3K/yr -26.4%6.3% conv.
mushroom oil3K/yr +5.2%5.9% conv.
mary ruth mushroom3K/yr -29.6%8.3% conv.

All search terms

Top mushroom extract products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTH'S$13.494.5★1,477 rev

Mushroom Supplement Liquid Drops with Lions Mane Turkey Tail Cordyceps Reishi Chaga Shitake Maitake Tremella Oyster Mushrooms Poria Supplement and Enokitake Mushrooms Complex Blend by Clean Nutra

Clean Nutraceuticals$23.354.5★912 rev

Horbach Mushroom Complex | 4 Fl Oz Herbal Liquid Drops

Horbäach$10.604.6★166 rev

MARYRUTH'S$20.284.5★3,065 rev

MycoMax Mushroom Complex - 70% Beta Glucans Max Potency Mushroom Supplement US Grown + Ultrasonic Extraction - Lions Mane Cordyceps Reishi & More - Promotes Cognition Immunity Energy - 8 oz.

Triquetra Health$25.424.4★170 rev

Newest

by launch date

HERBALICIOUS Mushroom Complex Supplement 8 Mushroom Blend for Focus Memory & Immune Support High Potency Mushroom Supplement with Lions Mane Reishi Cordyceps Chaga 4 fl oz

HERBALICIOUS$23.5428 rev

10mo ago

Anven Health 25-in-1 Mushroom Complex Liquid Drops Immunity Cognition 2oz

Anven Health$14.8046 rev

11mo ago

Algae Cooking Club Shiitake Mushroom Oil Savory Umami Depth with Red Miso Black Garlic & Urfa Chili Infused with High-Oleic Algae Oils Seed-Free Oil

Algae Cooking Club$16.95112 rev

1y ago

Mushroom Supplement Liquid Drops with Lions Mane Turkey Tail Cordyceps Reishi Chaga Shitake Maitake Tremella Oyster Mushrooms Poria Supplement and Enokitake Mushrooms Complex Blend by Clean Nutra

Clean Nutraceuticals$23.35912 rev

1y ago

MycoMax Mushroom Complex - 70% Beta Glucans Max Potency Mushroom Supplement US Grown + Ultrasonic Extraction - Lions Mane Cordyceps Reishi & More - Promotes Cognition Immunity Energy - 8 oz.

Triquetra Health$25.42170 rev

2y ago

What reviews say buyers love and hate about mushroom extract

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Easy to take good quality”

Taste-Overall16%

“Doesnt taste bad”

Focus Enhancement11%

“It increases clarity and focus”

Ease Of Use6%

“Easy to use”

Energy Level5%

“way more energy than usual”

Value For Money4%

“Worth it”

Efficiency3%

“Works very well”

Stress/Anxiety3%

“tried it for two days it helps alot with anxiety”

Nutritional Content2%

“Nutricost Mushroom Complex Supplement provides a consistent saturation efficacy”

Sleep Quality2%

“I add this to my tea at night and it helps me sleep better at night, naturally”

What buyers complain about

Taste-Overall19%

“The taste is a bit weird”

Side Effects9%

“Unfortunately I felt no effect from taking this”

Functionality-Overall9%

“It doesn't work really fast”

Stress/Anxiety6%

“anxiety went away”

Dosage6%

“But the actual dosages tell a very different story”

Quality-Overall6%

“Junk”

Leak-Proof5%

“The squeezer leaks on the side”

Ease Of Use3%

“I couldnt use it”

Advertised Vs Actual Product3%

“Doesnt do what it claims”

Sensitivity-Overall2%

“Made me VERY DIZZY”

Top return reasons

Durability33%

Value For Money33%

Texture/Consistency-Overall33%

Common mushroom extract questions

Is mushroom extract profitable to sell on Amazon United States?: The niche generates $112K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -19.3%. Flapen's verdict: Skip it (49/100).
How competitive is the mushroom extract niche?: 13 brands and 515 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in mushroom extract?: Top complaints mined from reviews: Taste-Overall, Side Effects, Functionality-Overall. The return rate is 0.0%.
When does demand for mushroom extract peak?: Demand peaks in Aug–Sep; the busiest month runs 3.4× the quietest.
What does it cost to enter the mushroom extract niche?: Listings span $10.60–$53.63; the average listing price is $22.87 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.