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Mushroom Extract

Fail

Demand is soft, at -19.3% this quarter, so Mushroom Extract is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$112K/yr63K searches / yr
90-day growth
-19.3%search demand this quarter
Competition
70%top-5 click share · 13 brands · 515 sellers

Flapen Score

Mushroom Extract against its category

The dotted line is the Health & Household average. Past it, Mushroom Extract is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Extract market on Amazon at a glance

Shoppers on Amazon United States searched for Mushroom Extract 63K times last year and spent an estimated $112K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 7.8% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-19.3%
Conversion, latest week
7.8%
Market size, estimated
$112Ka year
Peak month
August3.4× the quietest month
Top search term
mushroom extract20K searches a year

02 · Price

A sale here is worth $22.87.

Listings sell for $22.87 on average, from $10.60 to $53.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $22.87 that is $6K to $11K a year per listing.

Average price
$22.87inside the $15 to $100 sweet spot
Price range
$10.60–$53.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #354 within Mushrooms. It carries 1,015 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#354in Mushrooms
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
1,015per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mushroom Extract products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

515

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

18%

  • Brand 140%
  • Brand 221%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Mushroom Extract search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.4×

Search terms

Top Mushroom Extract search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom extract20K/yr
  • mushroom tincture16K/yr
  • mushroom drops9K/yr
  • mary ruth mushroom complex5K/yr
  • mushroom tincture organic4K/yr
  • mushroom extract liquid3K/yr
  • mushroom oil3K/yr
  • mary ruth mushroom3K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Extract

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste is a bit weird”
A buyer, on “Taste-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mushroom Extract questions

Answered from the same tracked data.