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Mush Bar

Fail

The top 5 brands take 100% of clicks, so Mush Bar is a Fail.

Flapen Score
37
37 / 100
Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 49
Market size
$68K/yr144K searches / yr
90-day growth
-22.8%search demand this quarter
Competition
95%top-5 click share · 3 brands · 563 sellers

Flapen Score

Mush Bar against its category

The dotted line is the Health & Household average. Past it, Mush Bar is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mush Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Mush Bar 144K times last year and spent an estimated $68K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-22.8%
Conversion, latest week
7.2%
Market size, estimated
$68Ka year
Top search term
mush bar54K searches a year

02 · Price

A sale here is worth $6.51.

Listings sell for $6.51 on average, from $2.01 to $24.31. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $6.51 that is $20K to $26K a year per listing.

Average price
$6.51under the $15 to $100 sweet spot
Price range
$2.01–$24.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$20K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #315 within Nutrition Bars & Drinks. It carries 830 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
14.3%
Average rank
#315in Nutrition Bars & Drinks
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
830per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mush Bar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

563

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 190%
  • Brand 28%
  • Brand 32%

Demand

Mush Bar search demand

Weekly searches over the year. Pick a range.

3K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Mush Bar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mush bar54K/yr
  • mush protein bar43K/yr
  • mush bars25K/yr
  • mush mini protein bars9K/yr
  • mush protein bars8K/yr
  • mush bars protein3K/yr
  • mush bar protein3K/yr

Reviews and returns

What reviews say buyers love and hate about Mush Bar

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible after taste”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mush Bar questions

Answered from the same tracked data.