Mush Bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good830.29avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.01–$24.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$6.51avg listing price — sweet spot $15–$100
Market size
Bad$68K$68K/yr · 144K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Is mush bar profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mush bar is a $68K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
mush bar market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 3,000–4,000/product
- Revenue / yr
- $163K–$195K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #315
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 14.3%
- Avg brand age
- 61 months
- Avg seller age
- 129 days
Competition: brands, sellers & click share
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
563
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
95%
Top 20: 100%
Open market
0%
- MUSH90%
- MOSH8%
- RXBAR2%
mush bar demand & seasonality
Weekly Amazon search volume, last 14 weeks — -22.8% search growth over the last 90 days.Top mush bar search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mush bar54K/yr
- mush protein bar43K/yr
- mush bars25K/yr
- mush mini protein bars9K/yr
- mush protein bars8K/yr
- mush bars protein3K/yr
- mush bar protein3K/yr
Top mush bar products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MUSH Protein Bar - Peanut Butter Chocolate Chip - 15g Protein Good Source of Fiber Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.564.3★238 rev
MUSH Protein Bar - Double Chocolate Chip - 15g Protein Good Source of Fiber Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.564.3★238 rev
MUSH Protein Bar - Maple Cinnamon - 15g Protein 100% Whole Grains Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.584.3★238 rev
MOSH Variety Pack Keto Protein Bars High Fiber Low Carb Gluten Free High Protein Brain Healthy Snack with Ashwagandha Lions Mane 6 Count
MOSH$24.314.0★2,001 rev
MUSH Overnight Oats - Dark Chocolate - Good Source of Fiber Non-GMO Dairy Free Gluten Free 5oz
MUSH$2.014.4★1,115 rev
Newest
by launch dateMUSH Protein Bar - Peanut Butter Chocolate Chip - 15g Protein Good Source of Fiber Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.56238 rev
MUSH Protein Bar - Double Chocolate Chip - 15g Protein Good Source of Fiber Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.56238 rev
MUSH Protein Bar - Maple Cinnamon - 15g Protein 100% Whole Grains Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.58238 rev
MOSH Variety Pack Keto Protein Bars High Fiber Low Carb Gluten Free High Protein Brain Healthy Snack with Ashwagandha Lions Mane 6 Count
MOSH$24.312,001 rev
MUSH Overnight Oats - Peanut Butter Chocolate Chip Protein - 15g Protein Good Source of Fiber Non-GMO Dairy Free Gluten Free 5oz
MUSH$2.38932 rev
Trending
90-day click momentum
RXBAR Minis Protein Bars 6g Protein Gluten Free Snacks Chocolate Sea Salt & Peanut Butter Chocolate Variety Pack 7.3oz Box (8 Bars)
RXBAR$9.134.4★
MUSH Protein Bar - Maple Cinnamon - 15g Protein 100% Whole Grains Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.584.3★
MUSH Protein Bar - Peanut Butter Chocolate Chip - 15g Protein Good Source of Fiber Gluten Free No Refined Sugar Sustained Energy 2.3 OZ
MUSH$2.564.3★
MOSH Variety Pack Keto Protein Bars High Fiber Low Carb Gluten Free High Protein Brain Healthy Snack with Ashwagandha Lions Mane 6 Count
MOSH$24.314.0★
MUSH Overnight Oats - Dark Chocolate - Good Source of Fiber Non-GMO Dairy Free Gluten Free 5oz
MUSH$2.014.4★
What reviews say buyers love and hate about mush bar
What buyers praise and complain about, mined from review topics.What buyers love
“These are delicious and satisfying”
“Great protein bars”
“The best flavor”
“Healthy and tasty”
“low sugar”
“They have ingredients that are clean”
“The bars are actually decent”
“Great value”
“convenient”
“Perfect size”
What buyers complain about
“Horrible after taste”
“a bit expensive”
“Weird texture”
“Stupid purchase, little protein, lots of calories, not that much or good”
“flavor is bland”
“Small”
“Chocolate one was so dry”
“a bit to much chocolate”
“definitely spoiled”
“Im very disappointed as I thought these were going to be good according to the reviews please read my review to help you decide to not buy these bars if anything you could get 12 built bars for the same money, better macros and much much better tasting”
Top return reasons
Common mush bar questions
- Is mush bar profitable to sell on Amazon United States?
- The niche generates $68K/yr across 7 tracked products. 90-day search growth is -22.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the mush bar niche?
- 3 brands and 563 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mush bar?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
- What does it cost to enter the mush bar niche?
- Listings span $2.01–$24.31; the average listing price is $6.51 (sweet spot $15–$100). The average incumbent carries 830 reviews — the moat a new listing must climb.