Muscletech Protein Powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$46.61avg listing price — sweet spot $15–$100
Price range
Great$13.13–$89.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 787K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,174.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is muscletech protein powder profitable on Amazon?
According to Flapen's Amazon United States niche tracking, muscletech protein powder is a $1.0M/yr Amazon United States market (787K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
muscletech protein powder market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 25K–30K
- avg 500–750/product
- Revenue / yr
- $1.2M–$1.4M
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #349
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 76%
- Out of stock
- 0.0%
- Avg brand age
- 77 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
40
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
0%
- MuscleTech65%
- Mutant19%
- Muscletech12%
- Dymatize3%
- Optimum Nutrition2%
muscletech protein powder demand & seasonality
Weekly Amazon search volume, last 96 weeks — -4.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top muscletech protein powder search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- muscletech167K/yr
- muscletech protein powder84K/yr
- nitro tech protein64K/yr
- muscle tech59K/yr
- muscle tech protein powders66K/yr
- muscletech mass gainer37K/yr
- mass tech38K/yr
- mutant mass gainer42K/yr
- mass tech extreme 200034K/yr
- nitrotech protein powder33K/yr
Top muscletech protein powder products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$59.424.6★5,488 rev
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★2,707 rev
Muscletech Grass-Fed Whey Protein Powder (Deluxe Vanilla 1.8 lb) - Smoothie & Milkshake Mix Supports Muscle Gain & Recovery - 20g Protein - Non-GMO & Gluten-Free
MuscleTech$25.674.5★2,658 rev
Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$56.474.5★7,713 rev
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.464.4★2,757 rev
Newest
by launch date
Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength
MuscleTech$34.295,716 rev
Muscletech High-Protein Mass Gainer (Vanilla Milkshake 6LB) - Mass Tech Extreme 2000 Mass Gainer Protein Powder Supplement - Weight Gainer for Increase Muscle & Enhanced Recovery - Packaging May Vary
MuscleTech$45.861,378 rev
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.462,757 rev
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Creatine & Amino Acids - Muscle Building & Weight Gain for Hard Gainers - Triple Chocolate 12 lbs
Mutant$73.612,757 rev
Mutant Mass Extreme Gainer Protein Powder High Calorie Weight Gainer with Whey Protein & BCAAs for Muscle Mass & Weight Gain - Vanilla Ice Cream 6 lbs
Mutant$48.402,131 rev
Trending
90-day click momentumMutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.464.4★
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★
MuscleTech Pre-Workout Powder Vapor X5 - Sports Nutrition Muscle Building Supplements for Women & Men - Intense Muscle Pump Energy Powder Drink Mix - Miami Spring Break 272g (30 Servings)
MuscleTech$22.774.3★
Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)
Optimum Nutrition$49.764.5★
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Creatine & Amino Acids - Muscle Building & Weight Gain for Hard Gainers - Triple Chocolate 12 lbs
Mutant$73.614.4★
What reviews say buyers love and hate about muscletech protein powder
What buyers praise and complain about, mined from review topics.What buyers love
“Best Taste”
“Excellent Quality and Amazing Results🌟 Ive been using this creatine for over a year”
“Great protein powder”
“Nice vanilla flavor”
“Fair price”
“helps you put on weight fast”
“Good vitamins”
“enhance muscle recovery”
“Does help you gain weight”
“As advertised”
What buyers complain about
“Doesnt taste good”
“Smells awful”
“Unhealthy Product”
“Needs quality control”
“Do not buy the vanilla cream flavor, its awful”
“Pill size is average”
“Not worth it”
“Gastrointestinal Side Effects”
“Big”
“but contains sucralose. not so good”
Top return reasons
Common muscletech protein powder questions
- Is muscletech protein powder profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 37 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the muscletech protein powder niche?
- 5 brands and 40 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in muscletech protein powder?
- Top complaints mined from reviews: Taste-Overall, Smell, Nutritional Content. The return rate is 0.0%.
- When does demand for muscletech protein powder peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the muscletech protein powder niche?
- Listings span $13.13–$89.84; the average listing price is $46.61 (sweet spot $15–$100). The average incumbent carries 5,174 reviews — the moat a new listing must climb.