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Muscletech Protein Powder

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Muscletech Protein Powder is a Maybe.

Flapen Score
55
55 / 100
Top 24% of 14,768 Health & Household niches · +6 vs the category median of 49
Market size
$1.0M/yr787K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
41%top-5 click share · 5 brands · 40 sellers

Flapen Score

Muscletech Protein Powder against its category

The dotted line is the Health & Household average. Past it, Muscletech Protein Powder is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muscletech Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Muscletech Protein Powder 787K times last year and spent an estimated $1.0M. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 787K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
787K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
2.8%
Market size, estimated
$1.0Ma year
Peak month
August1.8× the quietest month
Top search term
muscletech167K searches a year

02 · Price

A sale here is worth $46.61.

Listings sell for $46.61 on average, from $13.13 to $89.84. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $46.61 that is $23K to $35K a year per listing.

Average price
$46.61inside the $15 to $100 sweet spot
Price range
$13.13–$89.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
500–750
Revenue per listing a year
$23K–$35K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #349 within Protein. It carries 5,174 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#349in Protein
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
5,174per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Muscletech Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 rising

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

41%

Top 20: 80%

Open market

0%

  • Brand 165%
  • Brand 219%
  • Brand 312%
  • Brand 43%
  • Brand 52%

Demand

Muscletech Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.8×

Search terms

Top Muscletech Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muscletech167K/yr
  • muscletech protein powder84K/yr
  • nitro tech protein64K/yr
  • muscle tech59K/yr
  • muscle tech protein powders66K/yr
  • muscletech mass gainer37K/yr
  • mass tech38K/yr
  • mutant mass gainer42K/yr
  • mass tech extreme 200034K/yr
  • nitrotech protein powder33K/yr

Reviews and returns

What reviews say buyers love and hate about Muscletech Protein Powder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste good”
A buyer, on “Taste-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Muscletech Protein Powder questions

Answered from the same tracked data.