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Muscletech Multivitamin

Fail

Demand is soft, at -2.6% this quarter, so Muscletech Multivitamin is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$135K/yr99K searches / yr
90-day growth
-2.6%search demand this quarter
Competition
69%top-5 click share · 12 brands · 42 sellers

Flapen Score

Muscletech Multivitamin against its category

The dotted line is the Health & Household average. Past it, Muscletech Multivitamin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muscletech Multivitamin market on Amazon at a glance

Shoppers on Amazon United States searched for Muscletech Multivitamin 99K times last year and spent an estimated $135K. The top 5 brands take 85% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-2.6%
Conversion, latest week
5.6%
Market size, estimated
$135Ka year
Top search term
vintage muscle18K searches a year

02 · Price

A sale here is worth $24.34.

Listings sell for $24.34 on average, from $10.67 to $50.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $24.34 that is $12K to $18K a year per listing.

Average price
$24.34inside the $15 to $100 sweet spot
Price range
$10.67–$50.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$12K–$18K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #2,257 within Amino Acids. It carries 3,393 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
88%
Out of stock, average day
6.6%
Average rank
#2,257in Amino Acids
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,393per listing
Listings tracked
17

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Muscletech Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

42

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Brand 145%
  • Brand 226%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Muscletech Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 8.3× · 11 of 12 months tracked

Search terms

Top Muscletech Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vintage muscle18K/yr
  • muscletech multivitamin13K/yr
  • life extension creatine8K/yr
  • vintage muscle supplements7K/yr
  • bulking supplements9K/yr
  • muscle builder for seniors7K/yr
  • life extension creatine capsules6K/yr
  • senior muscle builder4K/yr
  • weight lifting supplements for men4K/yr
  • lean muscle3K/yr

Reviews and returns

What reviews say buyers love and hate about Muscletech Multivitamin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Dosage”
<0.1%of orders come back, a rate Amazon rounds to zero
“Low volume per dose”
A buyer, on “Dosage”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Muscletech Multivitamin questions

Answered from the same tracked data.