Muscle Rub
FailPrices span $4.25–$16.18, mostly outside the sweet spot, so Muscle Rub is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $160K/yr211K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 50%top-5 click share · 18 brands · 677 sellers
Flapen Score
Muscle Rub against its category
The dotted line is the Health & Household average. Past it, Muscle Rub is stronger. Inside it, weaker.
Market
The Muscle Rub market on Amazon at a glance
Shoppers on Amazon United States searched for Muscle Rub 211K times last year and spent an estimated $160K. The top 5 brands take 64% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 8.3% of those searches ended in a purchase.
Shoppers searched for this 211K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.
- Searches, last 12 months
- 211K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 8.3%
- Market size, estimated
- $160Ka year
- Top search term
- muscle rub142K searches a year
02 · Price
A sale here is worth $9.11.
Listings sell for $9.11 on average, from $4.25 to $16.18. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.11 that is $5K to $7K a year per listing.
- Average price
- $9.11under the $15 to $100 sweet spot
- Price range
- $4.25–$16.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #164 within Joint & Muscle Pain Relief. It carries 10,534 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #164in Joint & Muscle Pain Relief
- Average rating
- 4.51 starsAmazon United States average 4.42 stars
- Average reviews
- 10,534per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 85 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 85 months
Products
Top Muscle Rub products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
677
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
50%
Top 20: 94%
Open market
30%
- Brand 120%
- Brand 215%
- Brand 312%
- Brand 410%
- Brand 57%
- Brand 66%
Demand
Muscle Rub search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Muscle Rub search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- muscle rub142K/yr
- muscle rub ultra strength30K/yr
- muscle rub cream17K/yr
- muscle rub extra strength8K/yr
- sportscreme6K/yr
- perrigo muscle rub4K/yr
- muscle rub pain relieving cream extra strength4K/yr
Reviews and returns
What reviews say buyers love and hate about Muscle Rub
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muscle Rub questions
Answered from the same tracked data.