Muscle Defense Apex Labs
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Incredible+162.9%90-day search growth — must beat 0% to launch
Price range
Great$13.74–$91.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.99avg listing price — sweet spot $15–$100
Review moat
Great207.94avg incumbent reviews — the moat a new listing must climb
Market size
Good$557K$557K/yr · 332K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Is muscle defense apex labs profitable on Amazon?
According to Flapen's Amazon United States niche tracking, muscle defense apex labs is a $557K/yr Amazon United States market (332K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Aug. Verdict: Worth a look — 67/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
muscle defense apex labs market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $300K–$400K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #1,484
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 100%
- Out of stock
- 24.3%
- Avg brand age
- 57 months
- Avg seller age
- 140 days
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
13
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
18%
- Muscle Defense33%
- Apex Labs Muscle19%
- Tanrewsis10%
- petlifebio10%
- andmino6%
- GREEN VALLEY NATURALS4%
- Open — no brand owns it (7 brands, 18%)
muscle defense apex labs demand & seasonality
Weekly Amazon search volume, last 104 weeks — +162.9% search growth over the last 90 days.Peak months: May, Aug · busiest ÷ quietest = 3.0×
Top muscle defense apex labs search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- muscle defense apex labs92K/yr
- muscle defense62K/yr
- apex labs muscle defense protein powder29K/yr
- apex labs muscle defense powder29K/yr
- muscle defense protein vanilla powder from apex labs12K/yr
- apex labs muscle defense22K/yr
- apex labs16K/yr
- muscle defence apex labs8K/yr
- muscle defence7K/yr
- muscle defense powder9K/yr
Top muscle defense apex labs products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ApexLabs Apex Muscle Defense by Dr. Tracy Gapin- Hydrolyzed Whey Protein Blend with HMB Leucine Ursolic Acid & Velositol - Supports Lean Muscle Growth Strength & Recovery Vanilla - 15 Servings
Muscle Defense$91.963.7★47 rev
Apex Labs Muscle Powder Apex LabsProtein Powder Boosts Daily Energy &Stamina Chocolate Taste You Can TakePre/Post Workout or with Meals(1PCS)
Apex Labs Muscle$39.913.4★10 rev
Tanrewsis Apex Labs Protein Powder for Men Workout Supplement Post-Exercise Recovery Chocolate Vegan Gluten-Free 15 Servings
Tanrewsis$36.655.0★2 rev
andmino HMB and L-Leucine Gummies 3000mg with Trehalose for Muscle Growth Muscle Relief and Workout Recovery for Adults & Elder Non-GMO Vegan Gluten Free Apple Flavor 120
andmino$29.124.4★428 rev
Apex Labs Defense Powder ApexLabs Protein Powder Boosts Daily Energy & Stamina Chocolate Taste You Can Take Pre/Post Workout or with Meals(2pcs)
petlifebio$75.825.0★1 rev
Newest
by launch dateApex Labs Muscle Powder Apex LabsProtein Powder Boosts Daily Energy &Stamina Chocolate Taste You Can TakePre/Post Workout or with Meals(1PCS)
Apex Labs Muscle$39.9110 rev
Apex Labs Muscle Powder Apex Labs Protein Powder Boosts Daily Energy & Stamina Chocolate Taste You Can Take Pre/Post Workout or with Meals(2PCS)
Apex Labs Muscle$66.540 rev
Apex Labs Protein Powder for Men Post-Exercise Recovery Vanilla Gluten-Free and Vegan 15 Servings
Apex Labs Muscle$71.961 rev
Tanrewsis Apex Labs Protein Powder for Men Workout Supplement Post-Exercise Recovery Chocolate Vegan Gluten-Free 15 Servings
Tanrewsis$36.652 rev
Apex Labs Protein Powder for Men Workout Supplement Post-Exercise Recovery Chocolate Vegan Gluten-Free 15 Servings
Tanrewsis$71.542 rev
Trending
90-day click momentumApex Labs Muscle Powder Apex Labs Protein Powder Boosts Daily Energy & Stamina Chocolate Taste You Can Take Pre/Post Workout or with Meals(2PCS)
Apex Labs Muscle$66.540.0★
Tanrewsis Apex Labs Protein Powder for Men Workout Supplement Post-Exercise Recovery Chocolate Vegan Gluten-Free 15 Servings
Tanrewsis$36.655.0★
Apex Labs Protein Powder for Men Workout Supplement Post-Exercise Recovery Chocolate Vegan Gluten-Free 15 Servings
Tanrewsis$71.545.0★
Apex Labs Protein Powder for Men Post-Exercise Recovery Vanilla Gluten-Free and Vegan 15 Servings
Apex Labs Muscle$71.965.0★
Apex Labs Muscle Powder Apex LabsProtein Powder Boosts Daily Energy &Stamina Chocolate Taste You Can TakePre/Post Workout or with Meals(1PCS)
Apex Labs Muscle$39.913.4★
What reviews say buyers love and hate about muscle defense apex labs
What buyers praise and complain about, mined from review topics.What buyers love
“Great Taste”
“this is a solid product”
“improves muscle tone”
“Good recovery and the best tasting protein”
“Flavor is mild”
“easy to chew”
“Product has good ingredients”
“good bang for the buck”
“Efficient, tasty, and actually works”
“is easy to store”
What buyers complain about
“it tasted bitter”
“too pricey”
“there truly is a dead flavor and slight smell”
“Several products now from Micro Ingredients that I have had issues with”
“Hard to dissolve”
“Since the protein content is so low”
“Dont be fooled by the 3000mg”
“NOT Triple Strength”
“I had bad reactions to it”
“I usually end up swallowing them”
Common muscle defense apex labs questions
- Is muscle defense apex labs profitable to sell on Amazon United States?
- The niche generates $557K/yr across 18 tracked products. 10 of 11 products launched in the last 360 days are still selling. 90-day search growth is +162.9%. Flapen's verdict: Worth a look (67/100).
- How competitive is the muscle defense apex labs niche?
- 13 brands and 13 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in muscle defense apex labs?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for muscle defense apex labs peak?
- Demand peaks in May–Aug; the busiest month runs 3.0× the quietest.
- What does it cost to enter the muscle defense apex labs niche?
- Listings span $13.74–$91.96; the average listing price is $49.99 (sweet spot $15–$100). The average incumbent carries 208 reviews — the moat a new listing must climb.