Mummy Wrap
FailShoppers spend an estimated $19K a year here, so Mummy Wrap is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $19K/yr84K searches / yr
- 90-day growth
- +35.2%search demand this quarter
- Competition
- 71%top-5 click share · 9 brands · 10 sellers
Flapen Score
Mummy Wrap against its category
The dotted line is the Health & Household average. Past it, Mummy Wrap is stronger. Inside it, weaker.
Market
The Mummy Wrap market on Amazon at a glance
Shoppers on Amazon United States searched for Mummy Wrap 84K times last year and spent an estimated $19K. The top 5 brands take 85% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- +35.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $19Ka year
- Peak month
- October59.8× the quietest month
- Top search term
- mummy wrap53K searches a year
02 · Price
A sale here is worth $14.06.
Listings sell for $14.06 on average, from $8.08 to $23.71. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $14.06 that is $1K to $4K a year per listing.
- Average price
- $14.06under the $15 to $100 sweet spot
- Price range
- $8.08–$23.71
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #1,391 within Bandages & Bandaging Supplies. It carries 824 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 13.6%
- Average rank
- #1,391in Bandages & Bandaging Supplies
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 824per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Mummy Wrap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
10
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
8%
- Brand 146%
- Brand 213%
- Brand 39%
- Brand 49%
- Brand 58%
- Brand 68%
- Open — no brand owns it (3 brands, 8%)
Demand
Mummy Wrap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 59.8×
Search terms
Top Mummy Wrap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mummy wrap53K/yr
- mummy wrapping cloth11K/yr
- mummy bandage wrap3K/yr
- mummy gauze6K/yr
- mummy bandages5K/yr
- mummy wrap costume3K/yr
- mummy gauze wrap3K/yr
Reviews and returns
What reviews say buyers love and hate about Mummy Wrap
We read the reviews and the return reasons for every product selling here.
“not quite thick enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Leefar Glp-1 Drink Mix
$3.2M/yr+4.9%
Liposomal Glutathione
$4.6M/yr+42.3%
Nutrapure Glp1 Cutting Mix
$149K/yr+940.2%
Headstone Cleaner for Graves
$388K/yr+241.4%
Belano Pumpkin Seed Oil
$713K/yr+238.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mummy Wrap questions
Answered from the same tracked data.