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Multivitamin with Probiotic

Fail

The top 5 products take 100% of clicks, so Multivitamin with Probiotic is a Fail.

Flapen Score
36
36 / 100
Ranks 13,545 of 14,768 Health & Household niches · −13 vs the category median of 49
Market size
$34K/yr38K searches / yr
90-day growth
+18.5%search demand this quarter
Competition
100%top-5 click share · 3 brands · 409 sellers

Flapen Score

Multivitamin with Probiotic against its category

The dotted line is the Health & Household average. Past it, Multivitamin with Probiotic is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multivitamin with Probiotic market on Amazon at a glance

Shoppers on Amazon United States searched for Multivitamin with Probiotic 38K times last year and spent an estimated $34K. All 3 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+18.5%
Conversion, latest week
4.9%
Market size, estimated
$34Ka year
Peak month
February2.8× the quietest month
Top search term
olly multivitamin with probiotic10K searches a year

02 · Price

A sale here is worth $18.04.

Listings sell for $18.04 on average, from $13.76 to $27.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At $18.04 that is $9K to $14K a year per listing.

Average price
$18.04inside the $15 to $100 sweet spot
Price range
$13.76–$27.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
$9K–$14K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #237 within Digestive Supplements. It carries 7,292 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
9.0%
Average rank
#237in Digestive Supplements
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
7,292per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Multivitamin with Probiotic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

409

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 211%
  • Brand 35%

Demand

Multivitamin with Probiotic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.8×

Search terms

Top Multivitamin with Probiotic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olly multivitamin with probiotic10K/yr
  • probiotic multivitamin7K/yr
  • probiotic multivitamin for women4K/yr
  • multivitamin plus probiotic for women4K/yr
  • multivitamin with probiotic6K/yr
  • multivitamin probiotic3K/yr
  • olly multi probiotic gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Multivitamin with Probiotic

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Vitamin”
15%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“The smell is very off-putting”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Multivitamin with Probiotic questions

Answered from the same tracked data.