Multivitamin with Iron

Shoppers searched for this 732K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $820K a year.

Searches, last 12 months

732K

Growth, 90 days vs prior 90

-8.8%

Conversion, latest week

7.1%

Market size, estimated

$820Ka year

Peak month

September2.8× the quietest month

Top search term

nature made318K searches a year

Listings sell for $15.87 on average, from $6.28 to $32.50. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At $15.87 that is $16K to $20K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$6.28–$32.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

1,000–1,250

Revenue per listing a year

$16K–$20K

Returns

0.0%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #124 within Multivitamins. It carries 15,098 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#124in Multivitamins

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

15,098per listing

Listings tracked

44

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

83 months