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Multivitamin Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -8.3% this quarter, so Multivitamin Powder is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$196K/yr155K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
35%top-5 click share · 28 brands · 565 sellers

Flapen Score

Multivitamin Powder against its category

The dotted line is the Health & Household average. Past it, Multivitamin Powder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multivitamin Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Multivitamin Powder 155K times last year and spent an estimated $196K. The top 5 brands take 67% of clicks. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
3.0%
Market size, estimated
$196Ka year
Peak month
January1.6× the quietest month
Top search term
multivitamin powder37K searches a year

02 · Price

A sale here is worth $42.24.

Listings sell for $42.24 on average, from $10.78 to $224.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $42.24 that is $4K to $11K a year per listing.

Average price
$42.24inside the $15 to $100 sweet spot
Price range
$10.78–$224.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #1,293 within Multivitamins. It carries 1,884 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
94%
Out of stock, average day
10.1%
Average rank
#1,293in Multivitamins
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,884per listing
Listings tracked
54

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Multivitamin Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

28 rising

Sellers

565

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

35%

Top 20: 69%

Open market

28%

  • Brand 125%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 66%

Demand

Multivitamin Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.6×

Search terms

Top Multivitamin Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multivitamin powder37K/yr
  • isotonix22K/yr
  • powder vitamin10K/yr
  • powdered multivitamin7K/yr
  • multivitamin powder for women10K/yr
  • powder vitamin electrolytes4K/yr
  • multivitamin powder for men9K/yr
  • multivitamin drink mix6K/yr
  • powder multivitamin6K/yr
  • powdered vitamins6K/yr

Reviews and returns

What reviews say buyers love and hate about Multivitamin Powder

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Vitamin”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Disgusting taste”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Multivitamin Powder questions

Answered from the same tracked data.