Multivitamin for Women 50 and Over
MaybeAn estimated 0.0% of orders come back. But the average product has 12,373 reviews to catch up to, so Multivitamin for Women 50 and Over is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $3.6M/yr1.9M searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 683 sellers
Flapen Score
Multivitamin for Women 50 and Over against its category
The dotted line is the Health & Household average. Past it, Multivitamin for Women 50 and Over is stronger. Inside it, weaker.
Market
The Multivitamin for Women 50 and Over market on Amazon at a glance
Shoppers on Amazon United States searched for Multivitamin for Women 50 and Over 1.9M times last year and spent an estimated $3.6M. The top 5 brands take 78% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 1.9M
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 9.4%
- Market size, estimated
- $3.6Ma year
- Peak month
- October1.4× the quietest month
- Top search term
- multivitamin for women 50 and over479K searches a year
02 · Price
A sale here is worth $20.37.
Listings sell for $20.37 on average, from $6.04 to $54.53. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $20.37 that is $61K to $81K a year per listing.
- Average price
- $20.37inside the $15 to $100 sweet spot
- Price range
- $6.04–$54.53
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $61K–$81K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #146 within Multivitamins. It carries 12,373 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #146in Multivitamins
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 12,373per listing
- Listings tracked
- 41
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Multivitamin for Women 50 and Over products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 rising
Sellers
683
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
40%
Top 20: 78%
Open market
18%
- Brand 150%
- Brand 213%
- Brand 37%
- Brand 44%
- Brand 54%
- Brand 64%
Demand
Multivitamin for Women 50 and Over search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Multivitamin for Women 50 and Over search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- multivitamin for women 50 and over479K/yr
- centrum women312K/yr
- womens multivitamin 50 plus185K/yr
- womens multivitamin with iron114K/yr
- vitamins for women 50 plus146K/yr
- centrum womens multivitamin79K/yr
- womens multivitamin 40 plus100K/yr
- womens vitamins 60 plus48K/yr
- multivitamin for women over 4043K/yr
- best multivitamin for women over 4037K/yr
Reviews and returns
What reviews say buyers love and hate about Multivitamin for Women 50 and Over
We read the reviews and the return reasons for every product selling here.
“Awful aftertaste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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FAQ
Common Multivitamin for Women 50 and Over questions
Answered from the same tracked data.