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Multipurpose Cleaning Cream

Maybe

Buyers convert on 14.9% of searches. But shoppers spend an estimated $9K a year here, so Multipurpose Cleaning Cream is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$9K/yr6K searches / yr
90-day growth
-31.1%search demand this quarter
Competition
50%top-5 click share · 11 brands · 72 sellers

Flapen Score

Multipurpose Cleaning Cream against its category

The dotted line is the Health & Household average. Past it, Multipurpose Cleaning Cream is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multipurpose Cleaning Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Multipurpose Cleaning Cream 6K times last year and spent an estimated $9K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 14.9% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-31.1%
Conversion, latest week
14.9%
Market size, estimated
$9Ka year
Peak month
July5.2× the quietest month
Top search term
cleaning cream4K searches a year

02 · Price

A sale here is worth $11.48.

Listings sell for $11.48 on average, from $3.79 to $24.79. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $11.48 that is $0 to $1K a year per listing.

Average price
$11.48under the $15 to $100 sweet spot
Price range
$3.79–$24.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #149 within All-Purpose Cleaners. It carries 27,713 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
16.8%
Average rank
#149in All-Purpose Cleaners
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
27,713per listing
Listings tracked
12

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Multipurpose Cleaning Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

72

Top-5 brand share

55%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

37%

  • Brand 114%
  • Brand 212%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 69%

Demand

Multipurpose Cleaning Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 5.2×

Search terms

Top Multipurpose Cleaning Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cleaning cream4K/yr
  • multipurpose cleaning cream693/yr
  • multipurpose cleaner cream365/yr
  • multi purpose cleaning cream406/yr
  • multi-functional cleaning and stain removal cream86/yr

Reviews and returns

What reviews say buyers love and hate about Multipurpose Cleaning Cream

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.6%of orders come back
“it wasnt enough to give us that perfectly clean”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Multipurpose Cleaning Cream questions

Answered from the same tracked data.