Multifold Paper Towels

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

22.6%

Market size, estimated

$9.4Ma year

Peak month

October1.2× the quietest month

Top search term

trifold paper towels245K searches a year

Listings sell for $34.61 on average, from $11.30 to $65.31. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $34.61 that is $433K to $519K a year per listing.

Average price

$34.61inside the $15 to $100 sweet spot

Price range

$11.30–$65.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

12,500–15,000

Revenue per listing a year

$433K–$519K

Returns

0.2%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Paper Towels. It carries 6,543 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#51in Paper Towels

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

6,543per listing

Listings tracked

25

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

60 months