Multifold Paper Towels
PassMultifold Paper Towels scores 65 out of 100, a Pass. Shoppers spend an estimated $9.4M a year here, search demand grew +7.0% this quarter, and an estimated 0.2% of orders come back.
- Flapen Score
- 65 / 100Top 4% of 14,768 Health & Household niches · +16 vs the category median of 4965
- Market size
- $9.4M/yr1.2M searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 58%top-5 click share · 10 brands · 170 sellers
Flapen Score
Multifold Paper Towels against its category
The dotted line is the Health & Household average. Past it, Multifold Paper Towels is stronger. Inside it, weaker.
Market
The Multifold Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Multifold Paper Towels 1.2M times last year and spent an estimated $9.4M. The top 5 brands take 87% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
An estimated 22.6% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9.4M a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 22.6%
- Market size, estimated
- $9.4Ma year
- Peak month
- October1.2× the quietest month
- Top search term
- trifold paper towels245K searches a year
02 · Price
A sale here is worth $34.61.
Listings sell for $34.61 on average, from $11.30 to $65.31. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 12,500 to 15,000 of them. At $34.61 that is $433K to $519K a year per listing.
- Average price
- $34.61inside the $15 to $100 sweet spot
- Price range
- $11.30–$65.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $433K–$519K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #51 within Paper Towels. It carries 6,543 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #51in Paper Towels
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 6,543per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Multifold Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
170
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 95%
Open market
8%
- Brand 138%
- Brand 228%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 64%
- Open — no brand owns it (4 brands, 8%)
Demand
Multifold Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Multifold Paper Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- trifold paper towels245K/yr
- multifold paper towels189K/yr
- c fold paper towels121K/yr
- tri fold paper towels109K/yr
- tork paper towels refills84K/yr
- paper towels for dispenser68K/yr
- folded paper towels56K/yr
- commercial paper towels45K/yr
- multi fold paper towels39K/yr
- z fold paper towels31K/yr
Reviews and returns
What reviews say buyers love and hate about Multifold Paper Towels
We read the reviews and the return reasons for every product selling here.
“they need to be thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multifold Paper Towels questions
Answered from the same tracked data.