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Multi Surface Wipes

Fail

The average product has 29,364 reviews to catch up to, so Multi Surface Wipes is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$65K/yr51K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
51%top-5 click share · 10 brands · 173 sellers

Flapen Score

Multi Surface Wipes against its category

The dotted line is the Health & Household average. Past it, Multi Surface Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Surface Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Multi Surface Wipes 51K times last year and spent an estimated $65K. The top 5 brands take 87% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
11.0%
Market size, estimated
$65Ka year
Top search term
multi surface wipes10K searches a year

02 · Price

A sale here is worth $11.51.

Listings sell for $11.51 on average, from $3.53 to $30.12. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $11.51 that is $3K to $6K a year per listing.

Average price
$11.51under the $15 to $100 sweet spot
Price range
$3.53–$30.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #137 within Disinfectant Wipes. It carries 29,364 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#137in Disinfectant Wipes
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
29,364per listing
Listings tracked
26

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Multi Surface Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

173

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

6%

  • Brand 142%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (4 brands, 6%)

Demand

Multi Surface Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 8 of 12 months tracked

Search terms

Top Multi Surface Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • multi surface wipes10K/yr
  • solimo disinfecting wipes5K/yr
  • multisurface wipes5K/yr
  • amazon clorox wipes6K/yr
  • desk wipes for office6K/yr
  • surface disinfectant wipes5K/yr
  • lemon wipes4K/yr
  • multipurpose cleaning wipes3K/yr
  • toilet cleaner wipes3K/yr
  • desk cleaning wipes3K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Surface Wipes

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
26%of negative reviews mention “Leak-Proof”
0.2%of orders come back
“LEAKS”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Multi Surface Wipes questions

Answered from the same tracked data.