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Multi Podus Boot

Fail

Shoppers spend an estimated $23K a year here, so Multi Podus Boot is a Fail.

Flapen Score
42
42 / 100
Ranks 11,318 of 14,768 Health & Household niches · −7 vs the category median of 49
Market size
$23K/yr21K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
59%top-5 click share · 12 brands · 22 sellers

Flapen Score

Multi Podus Boot against its category

The dotted line is the Health & Household average. Past it, Multi Podus Boot is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Podus Boot market on Amazon at a glance

Shoppers on Amazon United States searched for Multi Podus Boot 21K times last year and spent an estimated $23K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
1.8%
Market size, estimated
$23Ka year
Top search term
podus boot6K searches a year

02 · Price

A sale here is worth $61.56.

Listings sell for $61.56 on average, from $24.76 to $91.64. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $61.56 that is $0 to $6K a year per listing.

Average price
$61.56inside the $15 to $100 sweet spot
Price range
$24.76–$91.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #182 within Braces, Splints & Supports. It carries 263 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
90%
Out of stock, average day
1.0%
Average rank
#182in Braces, Splints & Supports
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
263per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Multi Podus Boot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

22

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

15%

  • Brand 138%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (6 brands, 15%)

Demand

Multi Podus Boot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Multi Podus Boot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • podus boot6K/yr
  • multi podus boot6K/yr
  • prafo boot with floating heel5K/yr
  • prafo4K/yr

Reviews and returns

What reviews say buyers love and hate about Multi Podus Boot

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Size-Overall”
6.5%of orders come back
“Slight Fit Concerns”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Multi Podus Boot questions

Answered from the same tracked data.