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Multi Colageno

Fail

Shoppers spend an estimated $50K a year here, so Multi Colageno is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$50K/yr30K searches / yr
90-day growth
-3.7%search demand this quarter
Competition
72%top-5 click share · 10 brands · 569 sellers

Flapen Score

Multi Colageno against its category

The dotted line is the Health & Household average. Past it, Multi Colageno is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Multi Colageno market on Amazon at a glance

Shoppers on Amazon United States searched for Multi Colageno 30K times last year and spent an estimated $50K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
-3.7%
Conversion, latest week
5.3%
Market size, estimated
$50Ka year
Peak month
August1.9× the quietest month
Top search term
multicollagen peptides for women17K searches a year

02 · Price

A sale here is worth $31.69.

Listings sell for $31.69 on average, from $18.90 to $46.48. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $31.69 that is $0 to $3K a year per listing.

Average price
$31.69inside the $15 to $100 sweet spot
Price range
$18.90–$46.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Collagen. It carries 13,468 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#75in Collagen
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
13,468per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Multi Colageno products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

569

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

8%

  • Brand 153%
  • Brand 216%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (4 brands, 8%)

Demand

Multi Colageno search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Prime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Multi Colageno

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“The taste was off”
A buyer, on “Taste-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Multi Colageno questions

Answered from the same tracked data.