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60

Mullein Tincture

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 14Conversion 89Competition 32Returns 100Price range 76Avg price 88Brand share 52Review moat 31Quality gap 50

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible$3.3M

$3.3M/yr · 1.6M searches

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.37

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$36.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,374.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Is mullein tincture profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mullein tincture is a $3.3M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan. Verdict: Worth a look — 60/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mullein tincture market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
150K–200K
avg 10,000–12,500/product
Revenue / yr
$3.1M–$4.1M
units × avg price
Conversion rate
10.4%
Avg BSR
#310
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
49 months
Avg seller age
160 days

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

556

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

  • NUTRAHARMONY36%
  • Nature's Answer12%
  • Betterbrand10%
  • Fidus9%
  • HERBIFY7%
  • Horbäach6%

mullein tincture demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.
45K35KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Top mullein tincture search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • mullein drops for lungs969K/yr
  • mullein leaf extract for lungs236K/yr
  • mullein drops137K/yr
  • mullins detox lungs45K/yr
  • mullein tincture33K/yr
  • mullein extract32K/yr
  • mullein leaf extract26K/yr
  • organic mullein drops for lungs16K/yr
  • mullein leaf drops11K/yr
  • mullein extract for lungs16K/yr
All search terms

Top mullein tincture products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$332K20%$664K30%$996K40%$1.3M1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about mullein tincture

What buyers praise and complain about, mined from review topics.

What buyers love

Cough Relief23%

“Good for cough”

Quality-Overall13%

“Excellent Quality”

Efficiency11%

“Seems effective”

Breathability10%

“breath better”

Taste-Overall7%

“best of all its natural with a pleasant taste”

Advertised Vs Actual Product5%

“Arrived as described”

Value For Money4%

“Great value”

Sinus Relief2%

“Relieves sinus”

Cold Relief2%

“Helped me fight a cold before it got debilitating”

Ease Of Use2%

“Easy to use”

What buyers complain about

Functionality-Overall18%

“it never worked”

Taste-Overall13%

“Most disgusting taste ever”

Cough Relief11%

“Did not help the cough”

Breathability5%

“Made Breathing Worse”

Allergies3%

“Allergic reaction”

Dosage3%

“Very low concentration: 250 mg per serving (vs 1200 mg per serving I normally use).”

Quality-Overall3%

“Can't say it did anything good”

Side Effects2%

“I then developed bad headaches”

Value For Money2%

“Waste of money”

Advertised Vs Actual Product2%

“doesn't work like advertised”

Top return reasons

Functionality-Overall31%
Ingredients-Overall27%
Advertised Vs Actual Product15%
Blood Sugar Level8%
Instructions/User Manual/Troubleshooting8%
Blood Pressure8%
Cough Relief4%

Common mullein tincture questions

Is mullein tincture profitable to sell on Amazon United States?
The niche generates $3.3M/yr across 16 tracked products. 90-day search growth is -21.9%. Flapen's verdict: Worth a look (60/100).
How competitive is the mullein tincture niche?
14 brands and 556 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in mullein tincture?
Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Cough Relief. The return rate is 0.0%.
When does demand for mullein tincture peak?
Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the mullein tincture niche?
Listings span $8.22–$36.23; the average listing price is $20.37 (sweet spot $15–$100). The average incumbent carries 3,375 reviews — the moat a new listing must climb.