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Mullein Tincture

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -21.9% this quarter, so Mullein Tincture is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$3.3M/yr1.6M searches / yr
90-day growth
-21.9%search demand this quarter
Competition
66%top-5 click share · 14 brands · 556 sellers

Flapen Score

Mullein Tincture against its category

The dotted line is the Health & Household average. Past it, Mullein Tincture is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Tincture market on Amazon at a glance

Shoppers on Amazon United States searched for Mullein Tincture 1.6M times last year and spent an estimated $3.3M. The top 5 brands take 74% of clicks. Demand peaks in Jan. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
10.4%
Market size, estimated
$3.3Ma year
Peak month
January1.8× the quietest month
Top search term
mullein drops for lungs969K searches a year

02 · Price

A sale here is worth $20.37.

Listings sell for $20.37 on average, from $8.22 to $36.23. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At $20.37 that is $204K to $255K a year per listing.

Average price
$20.37inside the $15 to $100 sweet spot
Price range
$8.22–$36.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
$204K–$255K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #310 within Mullein. It carries 3,375 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#310in Mullein
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,375per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mullein Tincture products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

$0$332K$664K$996K$1.3M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

556

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

20%

  • NUTRAHARMONY36%
  • Nature's Answer12%
  • Betterbrand10%
  • Fidus9%
  • HERBIFY7%
  • Horbäach6%

Demand

Mullein Tincture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Mullein Tincture search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mullein drops for lungs969K/yr
  • mullein leaf extract for lungs236K/yr
  • mullein drops137K/yr
  • mullins detox lungs45K/yr
  • mullein tincture33K/yr
  • mullein extract32K/yr
  • mullein leaf extract26K/yr
  • organic mullein drops for lungs16K/yr
  • mullein leaf drops11K/yr
  • mullein extract for lungs16K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Tincture

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Cough Relief”
18%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“it never worked”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mullein Tincture questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data