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Mullein Leaf Capsules

Fail

Demand is soft, at -19.8% this quarter, so Mullein Leaf Capsules is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$134K/yr78K searches / yr
90-day growth
-19.8%search demand this quarter
Competition
79%top-5 click share · 9 brands · 10 sellers

Flapen Score

Mullein Leaf Capsules against its category

The dotted line is the Health & Household average. Past it, Mullein Leaf Capsules is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein Leaf Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Mullein Leaf Capsules 78K times last year and spent an estimated $134K. The top 5 brands take 85% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $134K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
10.9%
Market size, estimated
$134Ka year
Peak month
January1.6× the quietest month
Top search term
mullein capsules23K searches a year

02 · Price

A sale here is worth $15.78.

Listings sell for $15.78 on average, from $9.05 to $20.10. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At $15.78 that is $12K to $16K a year per listing.

Average price
$15.78inside the $15 to $100 sweet spot
Price range
$9.05–$20.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$16K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #453 within Mullein. It carries 1,381 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
9.2%
Average rank
#453in Mullein
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,381per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mullein Leaf Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 flat

Sellers

10

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

10%

  • Brand 153%
  • Brand 214%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 10%)

Demand

Mullein Leaf Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mullein Leaf Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullein capsules23K/yr
  • mullein leaf capsules14K/yr
  • mullein capsules for lungs10K/yr
  • mullein pills9K/yr
  • mullein supplement8K/yr
  • mullein pills for lungs5K/yr
  • mullen capsule6K/yr
  • mullein capsules supplements3K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein Leaf Capsules

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Cough Relief”
19%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“No results”
A buyer, on “Functionality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mullein Leaf Capsules questions

Answered from the same tracked data.