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Mullein

Maybe

An estimated 0.0% of orders come back. But demand is soft, at -21.5% this quarter, so Mullein is a Maybe.

Flapen Score
63
63 / 100
Top 6% of 14,768 Health & Household niches · +14 vs the category median of 49
Market size
$5.0M/yr2.4M searches / yr
90-day growth
-21.5%search demand this quarter
Competition
59%top-5 click share · 17 brands · 566 sellers

Flapen Score

Mullein against its category

The dotted line is the Health & Household average. Past it, Mullein is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mullein market on Amazon at a glance

Shoppers on Amazon United States searched for Mullein 2.4M times last year and spent an estimated $5.0M. The top 5 brands take 68% of clicks. Demand peaks in Jan. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 10.2% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.0M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
10.2%
Market size, estimated
$5.0Ma year
Peak month
January2.0× the quietest month
Top search term
mullein drops for lungs969K searches a year

02 · Price

A sale here is worth $20.15.

Listings sell for $20.15 on average, from $8.22 to $36.23. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $20.15 that is $252K to $302K a year per listing.

Average price
$20.15inside the $15 to $100 sweet spot
Price range
$8.22–$36.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
12,500–15,000
Revenue per listing a year
$252K–$302K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #295 within Mullein. It carries 3,077 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#295in Mullein
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
3,077per listing
Listings tracked
20

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Mullein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

566

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

25%

  • Brand 135%
  • Brand 211%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Mullein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Mullein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mullein drops for lungs969K/yr
  • mullein682K/yr
  • mullein leaf extract for lungs236K/yr
  • mullein drops137K/yr
  • mullen68K/yr
  • origin drops mullein12K/yr
  • mullien39K/yr
  • mullins detox lungs45K/yr
  • nutrapure mullein drops10K/yr
  • mullein tincture33K/yr

Reviews and returns

What reviews say buyers love and hate about Mullein

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Cough Relief”
18%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“it never worked”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mullein questions

Answered from the same tracked data.