Is muira puama profitable to sell on Amazon United States?

The niche generates $56K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).

How competitive is the muira puama niche?

9 brands and 13 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in muira puama?

Top complaints mined from reviews: Flavor, Nutritional Content, Functionality-Overall. The return rate is 0.0%.

When does demand for muira puama peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the muira puama niche?

Listings span $9.08–$25.74; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.

Muira Puama

Skip it

A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great184.4

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.08–$25.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.57

avg listing price — sweet spot $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-20.1%

90-day search growth — must beat 0% to launch

Market size

Bad$56K

$56K/yr · 44K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Is muira puama profitable on Amazon?

According to Flapen's Amazon United States niche tracking, muira puama is a $56K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

muira puama market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $41K–$54K; units × avg price
Conversion rate: 9.4%
Avg BSR: #11
Page quality: 0%
Prime: 90%
Sponsored: 50%
Out of stock: 9.2%
Avg brand age: 64 months
Avg seller age: 170 days

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Horbäach37%
Nutricost32%
Swanson8%
Secrets of the Tribe5%
Piping Rock5%
SOLARAY4%
Open — no brand owns it (3 brands, 9%)

muira puama demand & seasonality

Weekly Amazon search volume, last 101 weeks — -20.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top muira puama search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muira puama30K/yr -21.1%7.0% conv.
muira puama for men11K/yr -24.0%10.0% conv.
muira puama for women3K/yr +8.8%4.2% conv.

All search terms

Top muira puama products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Horbach Muira Puama Root Extract | 90 Capsules | Non GMO Gluten Free Supplement

Horbäach$10.024.3★806 rev

Nutricost Muira Puama Extract 120 Capsules for 60 Servings Per Bottle

Nutricost$9.754.3★74 rev

Swanson Muira Puama Root Sexual Health Virility Boost Support Mens Womens Supplement 400 mg 90 Capsules

Swanson$10.334.1★466 rev

Secrets of the Tribe Muira Puama and Catuaba Alcohol-Free Liquid Extract (Ptychopetalum Olacoides and Erythroxylum Catuaba) Dried Bark Tincture Supplement (2 FL OZ)

Secrets of the Tribe$23.333.9★208 rev

Piping Rock Muira Puama Root Extract for Men & Women | 120 Capsules

Piping Rock$12.344.1★64 rev

Newest

by launch date

Nutricost Muira Puama Extract 120 Capsules for 60 Servings Per Bottle

Nutricost$9.7574 rev

12mo ago

Piping Rock Muira Puama Root Extract for Men & Women | 120 Capsules

Piping Rock$12.3464 rev

2y ago

Herb To Body Muira Puama Powder - 4oz Wildcrafted Ptychopetalum Olacoides for Muira Puama Tea Herbal Tea Traditional Blends and Wellness Routines

Herb To Body$9.3515 rev

2y ago

YUMMYVITE Muira Puama Capsules - 550 mg Concentrated 4:1 Extract 60 Capsules

YUMMYVITE$9.0883 rev

3y ago

Horbach Muira Puama Root Extract | 90 Capsules | Non GMO Gluten Free Supplement

Horbäach$10.02806 rev

6y ago

What reviews say buyers love and hate about muira puama

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall42%

“They usually offer a good mix of quality and fair pricing”

Value For Money15%

“Good budget supplement choice”

Hormonal Balance13%

“Along with other supplements it helps increase testosterone production along with a good diet & exercise”

Freshness13%

“Freshness Pkg”

Side Effects4%

“I also have not had any negative effects”

Locally Manufactured2%

“It's a low cost brand that can still be trusted and has good information available on origin and manufacturing, has US addresses if anything goes wrong and you need to contact them, etc”

Taste-Overall2%

“Capsules are tasteless and odorless, easy to swallow”

Leak-Proof2%

“No leaking or breakage of the capsules”

Energy Level2%

“Seemed to help energy levels”

Efficiency2%

“It appears to be effective for me”

What buyers complain about

Flavor25%

“Horrible flavor”

Nutritional Content25%

“Supplement supplied none of the benefits that this extract is purported to provide”

Functionality-Overall25%

“Ineffective”

Dosage8%

“I am not sure how long it is advised to take this herb before one would see noticeable benefit”

Common muira puama questions

Is muira puama profitable to sell on Amazon United States?: The niche generates $56K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (47/100).
How competitive is the muira puama niche?: 9 brands and 13 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in muira puama?: Top complaints mined from reviews: Flavor, Nutritional Content, Functionality-Overall. The return rate is 0.0%.
When does demand for muira puama peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the muira puama niche?: Listings span $9.08–$25.74; the average listing price is $13.57 (sweet spot $15–$100). The average incumbent carries 184 reviews — the moat a new listing must climb.