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Muira Puama

Fail

The top 5 products take 85% of clicks, so Muira Puama is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$56K/yr44K searches / yr
90-day growth
-20.1%search demand this quarter
Competition
85%top-5 click share · 9 brands · 13 sellers

Flapen Score

Muira Puama against its category

The dotted line is the Health & Household average. Past it, Muira Puama is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Muira Puama market on Amazon at a glance

Shoppers on Amazon United States searched for Muira Puama 44K times last year and spent an estimated $56K. The top 5 brands take 87% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 9.4% of those searches ended in a purchase.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-20.1%
Conversion, latest week
9.4%
Market size, estimated
$56Ka year
Peak month
January1.3× the quietest month
Top search term
muira puama30K searches a year

02 · Price

A sale here is worth $13.57.

Listings sell for $13.57 on average, from $9.08 to $25.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $13.57 that is $3K to $7K a year per listing.

Average price
$13.57under the $15 to $100 sweet spot
Price range
$9.08–$25.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #11 within Muira Puama. It carries 184 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
9.2%
Average rank
#11in Muira Puama
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
184per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Muira Puama products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

9%

  • Brand 137%
  • Brand 232%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 9%)

Demand

Muira Puama search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Muira Puama search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • muira puama30K/yr
  • muira puama for men11K/yr
  • muira puama for women3K/yr

Reviews and returns

What reviews say buyers love and hate about Muira Puama

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible flavor”
A buyer, on “Flavor”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Muira Puama questions

Answered from the same tracked data.