Is muhi profitable to sell on Amazon United States?

The niche generates $17K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +239.6%. Flapen's verdict: Skip it (48/100).

How competitive is the muhi niche?

3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in muhi?

Top complaints mined from reviews: Allergies, Size-Overall. The return rate is 0.0%.

When does demand for muhi peak?

Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 5.4× the quietest.

What does it cost to enter the muhi niche?

Listings span $15.55–$46.28; the average listing price is $24.50 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.

Muhi

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Growth

Incredible+239.6%

90-day search growth — must beat 0% to launch

Review moat

Great106.2

avg incumbent reviews — the moat a new listing must climb

Avg price

Incredible$24.50

avg listing price — sweet spot $15–$100

Price range

Incredible$15.55–$46.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$17K

$17K/yr · 13K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending Low Review Barrier

Is muhi profitable on Amazon?

According to Flapen's Amazon United States niche tracking, muhi is a $17K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

muhi market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 750–1K; avg 100–250/product
Revenue / yr: $18K–$25K; units × avg price
Conversion rate: 5.3%
Avg BSR: #252
Page quality: 0%
Prime: 60%
Sponsored: 60%
Out of stock: 3.1%
Avg brand age: 50 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

MUHI87%
TELIMUSSTO8%
MENBLY5%

muhi demand & seasonality

Weekly Amazon search volume, last 104 weeks — +239.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 5.4×

Open Trend

Top muhi search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

muhi9K/yr +163.9%3.6% conv.
mopidick3K/yr +270.3%7.8% conv.
muhi anti itch japan1K/yr >1,000%8.7% conv.

All search terms

Top muhi products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MUHI MOPIDICK-s Itch Relief Lotion (50ml)

MUHI$15.554.9★20 rev

MUHI Mopiko-S Ointment 18g (3)

MUHI$46.284.5★265 rev

Womens Plus Size Unpadded Bra Full Coverage Wirefree Minimizer Lace Bras 48H White

TELIMUSSTO$19.934.2★213 rev

MUHI Liquid Itching Lotion for Baby 40ml

MUHI$15.704.5★29 rev

MENBLY MU-HI an-pan-Man Itch Patch - 76 Patches x 2 Pack - Cute Japanese Design - Easy Application for Itchy Skin - Summer Camp Essentials - Ideal for Travel

MENBLY$25.055.0★4 rev

Newest

by launch date

MUHI MOPIDICK-s Itch Relief Lotion (50ml)

MUHI$15.5520 rev

6mo ago

MENBLY MU-HI an-pan-Man Itch Patch - 76 Patches x 2 Pack - Cute Japanese Design - Easy Application for Itchy Skin - Summer Camp Essentials - Ideal for Travel

MENBLY$25.054 rev

1y ago

Womens Plus Size Unpadded Bra Full Coverage Wirefree Minimizer Lace Bras 48H White

TELIMUSSTO$19.93213 rev

4y ago

MUHI Liquid Itching Lotion for Baby 40ml

MUHI$15.7029 rev

5y ago

MUHI Mopiko-S Ointment 18g (3)

MUHI$46.28265 rev

10y ago

What reviews say buyers love and hate about muhi

What buyers praise and complain about, mined from review topics.

What buyers love

Allergies28%

“Best for itching from bites”

Ease Of Use20%

“Very useful”

Smell17%

“Works fast and smell good”

Quality-Overall8%

“Great product”

Value For Money8%

“worth the price”

Durability3%

“so it actually lasts longer than youd think”

Absorbency3%

“I also like that it absorbs quickly”

What buyers complain about

Allergies25%

“I have also tried numerous remedies because itching drive me crazy”

Size-Overall10%

“The size is small”

Top return reasons

Functionality-Overall50%

Leak-Proof50%

Common muhi questions

Is muhi profitable to sell on Amazon United States?: The niche generates $17K/yr across 5 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +239.6%. Flapen's verdict: Skip it (48/100).
How competitive is the muhi niche?: 3 brands and 11 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in muhi?: Top complaints mined from reviews: Allergies, Size-Overall. The return rate is 0.0%.
When does demand for muhi peak?: Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 5.4× the quietest.
What does it cost to enter the muhi niche?: Listings span $15.55–$46.28; the average listing price is $24.50 (sweet spot $15–$100). The average incumbent carries 106 reviews — the moat a new listing must climb.