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Mug Box

Maybe

Products sell for $17.64 on average, inside the sweet spot. But shoppers spend an estimated $43K a year here, so Mug Box is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$43K/yr91K searches / yr
90-day growth
+21.4%search demand this quarter
Competition
34%top-5 click share · 33 brands · 44 sellers

Flapen Score

Mug Box against its category

The dotted line is the Health & Household average. Past it, Mug Box is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mug Box market on Amazon at a glance

Shoppers on Amazon United States searched for Mug Box 91K times last year and spent an estimated $43K. The top 5 brands take 56% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +21.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
+21.4%
Conversion, latest week
2.7%
Market size, estimated
$43Ka year
Peak month
December4.8× the quietest month
Top search term
mug gift box19K searches a year

02 · Price

A sale here is worth $17.64.

Listings sell for $17.64 on average, from $4.60 to $37.42. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.64 that is $0 to $2K a year per listing.

Average price
$17.64inside the $15 to $100 sweet spot
Price range
$4.60–$37.42
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,209 within Gift Boxes. It carries 783 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#1,209in Gift Boxes
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
783per listing
Listings tracked
56

04 · Newcomers

1 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mug Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

44

Top-5 brand share

56%

Top 20: 91%

Top-5 click share

34%

Top 20: 69%

Open market

38%

  • Brand 116%
  • Brand 214%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 66%

Demand

Mug Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Mug Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mug gift box19K/yr
  • mug boxes15K/yr
  • mug boxes for gifts14K/yr
  • mug box12K/yr
  • cajas para tazas6K/yr
  • cajas para tazas de 11 oz4K/yr
  • coffee mug gift box9K/yr
  • boxes for mugs4K/yr
  • gift box for mug4K/yr
  • coffee mug boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Mug Box

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
3.3%of orders come back
“Too Big”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mug Box questions

Answered from the same tracked data.