Mucuna Pruriens
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.94avg listing price — sweet spot $15–$100
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.94–$35.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,028.7avg incumbent reviews — the moat a new listing must climb
Market size
Good$314K$314K/yr · 185K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Is mucuna pruriens profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mucuna pruriens is a $314K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
mucuna pruriens market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $284K–$379K
- units × avg price
- Conversion rate
- 9.0%
- Avg BSR
- #2,925
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 6.5%
- Avg brand age
- 68 months
- Avg seller age
- 159 days
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
34
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
18%
- Double Wood Supplements17%
- Himalaya16%
- Zazzee16%
- Nutricost14%
- NOW Foods12%
- BulkSupplements8%
mucuna pruriens demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mucuna pruriens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mucuna pruriens117K/yr
- mucuna26K/yr
- mucuna pruriens supplements20K/yr
- mucuna pruriens l-dopa13K/yr
- mucuna pruriens extract6K/yr
- macuna2K/yr
Top mucuna pruriens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mucuna Pruriens Extract Capsules - Dopamine Boosting Supplement - 210 Count 1 000mg Per Serving 20% (from Velvet Bean) (for Mood and Motivation Support) Third Party Tested by Double Wood
Double Wood Supplements$19.974.3★4,722 rev
Zazzee Extra Strength Mucuna Pruriens 8:1 Extract Minimum 20% L-Dopa 1000 mg 220 Vegan Capsules 110 Day Supply Concentrated and Standardized 8X Extract 100% Vegetarian All-Natural and Non-GMO
Zazzee$23.814.5★628 rev
Himalaya USDA Organic Mucuna Pruriens Supplements 600mg Mucuna Pruriens Extract for Calming Relaxation from Tension and Promoting Brain Function - Vegan Non-GMO Gluten Free 60 Caplets
Himalaya$19.374.5★1,068 rev
Nutricost Mucuna Pruriens 400mg 120 Capsules - 800mg Per Serving Veggie Caps from Mucuna Pruriens Seed
Nutricost$16.724.4★870 rev
NOW Foods Supplements DOPA Mucuna Standardized Mucuna Extract with Naturally Occurring 15% L-Dopa 180 Veg Capsules
NOW Foods$18.614.3★4,121 rev
Newest
by launch date
Mucuna Pruriens Liquid Sugar-Free 60mL
Well&Whole$21.021 rev
NusaPure Mucuna Pruriens Capsules 450 mg 150 Veggie Capsules (Gluten Free Non-GMO)
NusaPure$17.7150 rev
Dopamine Supplement - Sugar-Free Mucuna Pruriens Gummies (2g/serving) Energy & Focus Gummies - Potent Mucuna Pruriens Extract Supplement for Calm Mood and Motivation Vegan Non-GMO Gluten-Free 60ct
Etta Vita$24.2066 rev
Himalaya USDA Organic Mucuna Pruriens Supplements 600mg Mucuna Pruriens Extract for Calming Relaxation from Tension and Promoting Brain Function - Vegan Non-GMO Gluten Free 120 Caplets
Himalaya$35.941,068 rev
Carlyle Mucuna with Ashwagandha | 250 Capsules | Mucuna Pruriens Supplement
Carlyle$16.28144 rev
Trending
90-day click momentumMucuna Pruriens Liquid Sugar-Free 60mL
Well&Whole$21.024.0★
Horbach Dopa Mucuna Supplement | 120 Capsules
Horbäach$10.044.2★
BulkSupplements.com Mucuna Pruriens Capsules - Herbal Supplements Mucuna Pruriens Supplement Velvet Beans - Vegan & Gluten Free 2 Capsules per Serving (1000mg) 180 Count (Pack of 1)
BulkSupplements$18.524.4★
Mucuna Pruriens Powder 8 oz - USDA Organic Velvet Beans - Natural Superfood Powder - Supports Vitality Mental Clarity & Routine Wellness - Mucuna Pruriens Supplements by Iyasa Holistics
Iyasa Holistics$11.274.3★
Himalaya USDA Organic Mucuna Pruriens Supplements 600mg Mucuna Pruriens Extract for Calming Relaxation from Tension and Promoting Brain Function - Vegan Non-GMO Gluten Free 60 Caplets
Himalaya$19.374.5★
What reviews say buyers love and hate about mucuna pruriens
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is great”
“Energy and mood boost”
“Get Ready for Tasty Waves”
“The daily dose is 2, but 1 works great for me, 76F”
“I feel more clear headed”
“Energy and mood boost”
“Im sleeping better”
“I love NOW supplements because they are very good quality”
“never experienced any issues while i was using it”
“does what it is supposed to”
What buyers complain about
“Be careful with a large dose”
“That seems really suspicious as I don't even understand how it can be white since Mucuna Pruriens IS light brown in color”
“I CAN'T WORK AND I MAKE MISTAKES”
“made my father sick”
“there is absolutely no difference that I can see in the listed ingredients”
“Very sticky and inside brand new package is basically one giant stuck together gummy”
“makes me sleepy”
“CAPSULES THEMSELVES ONLY COME IN CERTAIN SIZES”
“Heart was pounding”
“Flavor and Taste Changed”
Top return reasons
Common mucuna pruriens questions
- Is mucuna pruriens profitable to sell on Amazon United States?
- The niche generates $314K/yr across 20 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.4%. Flapen's verdict: Worth a look (56/100).
- How competitive is the mucuna pruriens niche?
- 17 brands and 34 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in mucuna pruriens?
- Top complaints mined from reviews: Dosage, Color, Functionality-Overall. The return rate is 0.0%.
- When does demand for mucuna pruriens peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mucuna pruriens niche?
- Listings span $7.94–$35.94; the average listing price is $18.94 (sweet spot $15–$100). The average incumbent carries 1,029 reviews — the moat a new listing must climb.