Msm
PassMsm scores 67 out of 100, a Pass. Shoppers spend an estimated $1.9M a year here, search demand grew +13.7% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 67 / 100Top 3% of 14,768 Health & Household niches · +18 vs the category median of 4967
- Market size
- $1.9M/yr946K searches / yr
- 90-day growth
- +13.7%search demand this quarter
- Competition
- 46%top-5 click share · 21 brands · 41 sellers
Flapen Score
Msm against its category
The dotted line is the Health & Household average. Past it, Msm is stronger. Inside it, weaker.
Market
The Msm market on Amazon at a glance
Shoppers on Amazon United States searched for Msm 946K times last year and spent an estimated $1.9M. The top 5 brands take 68% of clicks. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 946K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 946K
- Growth, 90 days vs prior 90
- +13.7%
- Conversion, latest week
- 8.1%
- Market size, estimated
- $1.9Ma year
- Peak month
- August1.5× the quietest month
- Top search term
- msm400K searches a year
02 · Price
A sale here is worth $24.80.
Listings sell for $24.80 on average, from $9.20 to $77.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $24.80 that is $62K to $74K a year per listing.
- Average price
- $24.80inside the $15 to $100 sweet spot
- Price range
- $9.20–$77.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $62K–$74K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #364 within MSM. It carries 4,542 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #364in MSM
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 4,542per listing
- Listings tracked
- 33
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 87 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 87 months
Products
Top Msm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Supplements MSM (Methylsulfonylmethane) 1 000 mg Joint Health* 240 Veg Capsules
- Price
- $18.74
- Rating
- 4.6/5
- Reviews
- 5,945
- Age
- 22y ago

Nutricost MSM Tablets Methylsulfonylmethane 2000mg Per Serving 240 Tablets
- Price
- $17.73
- Rating
- 4.6/5
- Reviews
- 627
- Age
- 4y ago

NOW Foods Supplements MSM (Methylsulfonylmethane) 1 000 mg Joint Health* 120 Veg Capsules
- Price
- $10.76
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 8y ago

BulkSupplements.com MSM Capsules - Methylsulfonylmethane MSM 3000mg - Joint Supplements Gluten Free 4 Capsules per Serving 240 Count (Pack of 1)
- Price
- $18.03
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3y ago

Amazing Formulas MSM (Methylsulfonylmethane) Supplement | 2000 Mg Per Serving | Capsules | Non-GMO | Gluten Free | Made in USA (120 Count | Pack of 1)
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3y ago
Trending
estimated 90-day click momentum
NOW Foods Supplements MSM (Methylsulfonylmethane) 1 000 mg Joint Health* 120 Veg Capsules
- Price
- $10.76
- Rating
- 4.6/5
- Reviews
- 1,754
- Age
- 8y ago

BulkSupplements.com MSM Capsules - Methylsulfonylmethane MSM 3000mg - Joint Supplements Gluten Free 4 Capsules per Serving 240 Count (Pack of 1)
- Price
- $18.03
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3y ago

Pure Encapsulations MSM Capsules | Sulfur Supplement to Support Joints Immune System Connective Tissue and Respiratory Health* | 360 Capsules
- Price
- $77.57
- Rating
- 4.7/5
- Reviews
- 607
- Age
- 12y ago

Doctors Best MSM Supplement Capsules for Men & Women - Supports Hair Skin Nails Joint Health & Mobility 3000 mg Per Serving Delivers Beneficial Sulfur w/OptiMSM Gluten Free Non GMO - 180 Caps
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 6,106
- Age
- 24y ago

Pure MSM Powder | Organic Sulfur Powder for Skin Hair and Nails | Cellular Detox Joint Health Immune Boost & Increased Energy | 99.9% Pure MSM Supplement | Made in the USA 0g Sugar (64 Servings)
- Price
- $34.07
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 3y ago
Newest
by launch date
BulkSupplements.com MSM Capsules - Methylsulfonylmethane MSM 3000mg - Joint Supplements Gluten Free 4 Capsules per Serving 240 Count (Pack of 1)
- Price
- $18.03
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 3y ago

Amazing Formulas MSM (Methylsulfonylmethane) Supplement | 2000 Mg Per Serving | Capsules | Non-GMO | Gluten Free | Made in USA (120 Count | Pack of 1)
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 3y ago

Pure MSM Powder | Organic Sulfur Powder for Skin Hair and Nails | Cellular Detox Joint Health Immune Boost & Increased Energy | 99.9% Pure MSM Supplement | Made in the USA 0g Sugar (64 Servings)
- Price
- $34.07
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 3y ago

Horbach MSM Supplement | 3000mg | 300 Coated Caplets
- Price
- $23.87
- Rating
- 4.6/5
- Reviews
- 418
- Age
- 4y ago

Horbach MSM Supplement Capsules | 1000mg | 250 Count
- Price
- $14.39
- Rating
- 4.7/5
- Reviews
- 447
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
41
Est. top-5 brand share
68%
Top 20: 99%
Est. top-5 click share
46%
Top 20: 88%
Open market
26%
- NOW Foods26%
- Nutricost13%
- BulkSupplements12%
- Doctor's BEST11%
- Pure Encapsulations6%
- Amazing Nutrition6%
Demand
Msm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Msm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- msm400K/yr
- msm supplement284K/yr
- msn109K/yr
- msm 1000mg capsules29K/yr
- msn supplements21K/yr
- msm capsules40K/yr
- methylsulfonylmethane11K/yr
- now msm8K/yr
- msm nutritional supplements7K/yr
- msm supplements for women4K/yr
Reviews and returns
What reviews say buyers love and hate about Msm
We read the reviews and the return reasons for every product selling here.
“The taste of the product is gross to me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Msm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









