Is mrs meyers toilet bowl cleaner profitable to sell on Amazon United States?

The niche generates $638K/yr across 14 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (56/100).

How competitive is the mrs meyers toilet bowl cleaner niche?

9 brands and 576 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mrs meyers toilet bowl cleaner?

Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.3%.

When does demand for mrs meyers toilet bowl cleaner peak?

Demand peaks in Jan–May–Jun; the busiest month runs 2.5× the quietest.

What does it cost to enter the mrs meyers toilet bowl cleaner niche?

Listings span $4.31–$33.83; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 3,900 reviews — the moat a new listing must climb.

Mrs Meyers Toilet Bowl Cleaner

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.79

avg listing price — sweet spot $15–$100

Market size

Good$638K

$638K/yr · 323K searches

Price range

Good$4.31–$33.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+13.7%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,899.86

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Is mrs meyers toilet bowl cleaner profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mrs meyers toilet bowl cleaner is a $638K/yr Amazon United States market (323K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mrs meyers toilet bowl cleaner market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: $790K–$947K; units × avg price
Conversion rate: 12.5%
Avg BSR: #230
Page quality: 0%
Prime: 93%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

576

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Seventh Generation34%
Mrs. MEYER'S26%
Method14%
Better Life6%
Molly's Suds6%
BLUELAND5%
Open — no brand owns it (3 brands, 8%)

mrs meyers toilet bowl cleaner demand & seasonality

Weekly Amazon search volume, last 101 weeks — +13.7% search growth over the last 90 days.

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.5×

Open Trend

Top mrs meyers toilet bowl cleaner search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

method toilet bowl cleaner50K/yr +22.3%6.6% conv.
seventh generation toilet bowl cleaner50K/yr +11.3%17.4% conv.
non toxic toilet bowl cleaner37K/yr +1.0%8.6% conv.
natural toilet bowl cleaner30K/yr +8.6%9.1% conv.
mrs meyers toilet bowl cleaner23K/yr +21.0%16.0% conv.
method toilet cleaner14K/yr +20.0%3.9% conv.
meyers toilet bowl cleaner16K/yr +21.5%14.7% conv.
7th generation toilet bowl cleaner11K/yr +32.1%12.7% conv.
attitude toilet bowl cleaner11K/yr +16.3%5.1% conv.
non toxic toilet cleaner10K/yr +13.4%5.8% conv.

All search terms

Top mrs meyers toilet bowl cleaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Seventh Generation Toilet Bowl Cleaner Fresh Mint scent 4 Pack Without Chlorine Bleach Ammonia Free 24 oz

Seventh Generation$15.374.6★2,998 rev

MRS. MEYERS CLEAN DAY Liquid Toilet Bowl Cleaner Stain Removing Lemon Verbena 24 oz

Mrs. MEYER'S$7.214.6★4,214 rev

Method Antibacterial Toilet Bowl Cleaner Spearmint Kills 99.9% of Household Germs 24 Fl Oz (Pack of 6)

Method$26.304.7★5,383 rev

MRS. MEYERS CLEAN DAY Liquid Toilet Bowl Cleaner Stain Removing Lavender 24 oz

Mrs. MEYER'S$6.484.6★4,214 rev

Method Antibacterial Toilet Bowl Cleaner Spearmint Kills 99.9% of Household Germs 24 Fl Oz

Method$4.314.7★5,383 rev

Newest

by launch date

Aunt Fannies Toilet Bowl Cleaner Bleach-Free Cleaner Powered by Vinegar Freshens and Removes Stains Eucalyptus Scent 24 fl oz Pack of 1

Aunt Fannie's$13.9284 rev

1y ago

Truly Free Toilet Bowl Cleaner - Heavy-Duty Stain Remover - Septic Safe Plant-Based Formula - Fresh Peppermint Scent - 16 oz Reusable Empty Bottle + Two Fills 3 oz ea.

Truly Free$18.7884 rev

1y ago

Mollys Suds Toilet Bowl Cleaner (Non-Bleach) | 98% Plant-Based Gel Formula Freshens Removes Stains and Deodorizes | Lemon Scent - 23 Fl Oz (Pack of 3)

Molly's Suds$24.84298 rev

2y ago

Seventh Generation Toilet Bowl Cleaner Fresh Mint scent 4 Pack Without Chlorine Bleach Ammonia Free 24 oz

Seventh Generation$15.372,998 rev

3y ago

CLEANER TOILET BOWL MINT

Seventh Generation$4.93187 rev

3y ago

What reviews say buyers love and hate about mrs meyers toilet bowl cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Clean scent”

Ease Of Cleaning23%

“Cleans really well”

Ease Of Use8%

“Easy to use”

Efficiency7%

“Works well”

Quality-Overall5%

“EXCELLENT product”

Value For Money4%

“Worth the money”

Advertised Vs Actual Product3%

“As advertised”

Color2%

“works well with a nice color”

Eco Friendliness2%

“Eco-friendly”

Cleansing1%

“Effective toilet cleaner”

What buyers complain about

Ease Of Cleaning18%

“Not that great at cleaning even when I scrubbed very hard”

Smell14%

“Strong odor”

Functionality-Overall13%

“Does not work like it says”

Stain Resistance11%

“just ordinary stains”

Value For Money8%

“Not worth the price”

Advertised Vs Actual Product3%

“Doesnt work as advertised”

Leak-Proof2%

“leaking”

Durability2%

“Does not last”

Ease Of Use1%

“Could not be used”

Quality-Overall1%

“Its not any better than run of the mill toilet bowl cleaner”

Top return reasons

Smell27%

Leak-Proof15%

Advertised Vs Actual Product13%

Functionality-Overall12%

Value For Money11%

Stain Resistance4%

Ease Of Cleaning4%

Solubility3%

Product Condition1%

Material Quality1%

Common mrs meyers toilet bowl cleaner questions

Is mrs meyers toilet bowl cleaner profitable to sell on Amazon United States?: The niche generates $638K/yr across 14 tracked products. 90-day search growth is +13.7%. Flapen's verdict: Worth a look (56/100).
How competitive is the mrs meyers toilet bowl cleaner niche?: 9 brands and 576 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mrs meyers toilet bowl cleaner?: Top complaints mined from reviews: Ease Of Cleaning, Smell, Functionality-Overall. The return rate is 0.3%.
When does demand for mrs meyers toilet bowl cleaner peak?: Demand peaks in Jan–May–Jun; the busiest month runs 2.5× the quietest.
What does it cost to enter the mrs meyers toilet bowl cleaner niche?: Listings span $4.31–$33.83; the average listing price is $15.79 (sweet spot $15–$100). The average incumbent carries 3,900 reviews — the moat a new listing must climb.