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Mrs Meyers Toilet Bowl Cleaner

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 70% of clicks, so Mrs Meyers Toilet Bowl Cleaner is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$638K/yr323K searches / yr
90-day growth
+13.7%search demand this quarter
Competition
70%top-5 click share · 9 brands · 576 sellers

Flapen Score

Mrs Meyers Toilet Bowl Cleaner against its category

The dotted line is the Health & Household average. Past it, Mrs Meyers Toilet Bowl Cleaner is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mrs Meyers Toilet Bowl Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Mrs Meyers Toilet Bowl Cleaner 323K times last year and spent an estimated $638K. The top 5 brands take 87% of clicks. Demand peaks in Jan–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $638K a year.

Searches, last 12 months
323K
Growth, 90 days vs prior 90
+13.7%
Conversion, latest week
12.5%
Market size, estimated
$638Ka year
Peak month
May2.5× the quietest month
Top search term
method toilet bowl cleaner50K searches a year

02 · Price

A sale here is worth $15.79.

Listings sell for $15.79 on average, from $4.31 to $33.83. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.79 that is $47K to $63K a year per listing.

Average price
$15.79inside the $15 to $100 sweet spot
Price range
$4.31–$33.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$63K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #230 within Bathroom Cleaners. It carries 3,900 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#230in Bathroom Cleaners
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
3,900per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Mrs Meyers Toilet Bowl Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

576

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 226%
  • Brand 314%
  • Brand 46%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Mrs Meyers Toilet Bowl Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jun · busiest ÷ quietest = 2.5×

Search terms

Top Mrs Meyers Toilet Bowl Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • method toilet bowl cleaner50K/yr
  • seventh generation toilet bowl cleaner50K/yr
  • non toxic toilet bowl cleaner37K/yr
  • natural toilet bowl cleaner30K/yr
  • mrs meyers toilet bowl cleaner23K/yr
  • method toilet cleaner14K/yr
  • meyers toilet bowl cleaner16K/yr
  • 7th generation toilet bowl cleaner11K/yr
  • attitude toilet bowl cleaner11K/yr
  • non toxic toilet cleaner10K/yr

Reviews and returns

What reviews say buyers love and hate about Mrs Meyers Toilet Bowl Cleaner

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
18%of negative reviews mention “Ease Of Cleaning”
0.3%of orders come back
“Not that great at cleaning even when I scrubbed very hard”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mrs Meyers Toilet Bowl Cleaner questions

Answered from the same tracked data.