Mr Clean Antibacterial Cleaner

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+12.4%

Conversion, latest week

16.7%

Market size, estimated

$3.5Ma year

Peak month

September2.1× the quietest month

Top search term

mr clean607K searches a year

Listings sell for $14.58 on average, from $5.30 to $52.06. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $14.58 that is $182K to $219K a year per listing.

Average price

$14.58under the $15 to $100 sweet spot

Price range

$5.30–$52.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250K–300K

Units per listing a year

12,500–15,000

Revenue per listing a year

$182K–$219K

Returns

0.1%of orders · Amazon United States median 2.1%

23% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #432 within All-Purpose Cleaners. It carries 4,282 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

23%

Prime listings

95%

Out of stock, average day

3.9%

Average rank

#432in All-Purpose Cleaners

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

4,282per listing

Listings tracked

22

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

60 months