Is moxibustion profitable to sell on Amazon United States?

The niche generates $156K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Worth a look (54/100).

How competitive is the moxibustion niche?

16 brands and 24 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in moxibustion?

Top complaints mined from reviews: Smell, Pain Relief-Overall, Flammable. The return rate is 2.7%.

When does demand for moxibustion peak?

Demand peaks in Jan–Feb; the busiest month runs 1.6× the quietest.

What does it cost to enter the moxibustion niche?

Listings span $9.95–$36.13; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.

Moxibustion

Worth a look

Shows a thin review moat (133 avg reviews), but soft demand (-35.1% this quarter) keeps it on the watch list.

Review moat

Great132.65

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.93

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$36.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Market size

Okay$156K

$156K/yr · 182K searches

Growth

Bad-35.1%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

Is moxibustion profitable on Amazon?

According to Flapen's Amazon United States niche tracking, moxibustion is a $156K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 54/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

moxibustion market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $151K–$189K; units × avg price
Conversion rate: 4.5%
Avg BSR: #289
Page quality: 0%
Prime: 96%
Sponsored: 96%
Out of stock: 3.9%
Avg brand age: 51 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

50%

Top 20: 96%

Open market

35%

OSPNIEEK23%
LongHerb11%
Yamasho Choseikyu Moxa9%
Alumeng9%
Uloveido7%
WUKESI6%

moxibustion demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Open Trend

Top moxibustion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

moxibustion52K/yr -34.9%2.6% conv.
moxa34K/yr +6.9%3.2% conv.
moxa stick34K/yr -28.4%5.2% conv.
moxibustion sticks27K/yr -60.0%5.6% conv.
moxa sticks for moxibustion15K/yr -24.0%5.8% conv.
moxibustion kit7K/yr -57.0%1.8% conv.
moxa sticks6K/yr -31.3%5.0% conv.
moxibustion stick3K/yr -63.2%3.5% conv.
moxi stick3K/yr -79.9%4.3% conv.

All search terms

Top moxibustion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OSPNIEEK Pure Moxa Rolls 10 Rolls Handmade Mild Moxibustion Mugwort Sticks Natural Moxa Cones for Waist Neck Knee Back Acupoint Care Ai Jiu

OSPNIEEK$11.504.2★213 rev

Chosei-Kyu-Ibuki Moxa (box of 100) -1 box

Yamasho Choseikyu Moxa$28.084.4★211 rev

Smokeless Moxa Sticks 5 pcs.No Smoke is producedduring moxibustion.it is no Longer Bothered by the Smokebrought by Traditional Moxa Stick.Made of Pure mugwortand carbonized. (1x5 Rolls Moxa Sticks)

Alumeng$10.014.2★59 rev

LongHerb Moxa Stick for Moxibustion The Moxibustion Sticks are Made of 60:1 high-Purity Mugwort Aged for 10 Years Self Adhesive Mini Moxa Rolls Portable Safe Home for Acupuncture (50pcs)

LongHerb$14.434.1★47 rev

Moxa Sticks Natural Mugwort Rolls Pure Handmade 3-Years Purity Wormwood for Moxibustion 10 per Box

AMTOOCH$19.674.3★208 rev

Newest

by launch date

5-Year Aged Mugwort 30:1 Moxa Rolls 10 Handmade Moxibustion Sticks Stone-Milled Hand-Rolled Long Burning Moxa for Waist Neck Knee Back Acupoint Care Ai Jiu

Generic$19.896 rev

5mo ago

10 Pcs Smokeless Moxa Sticks - Pure Moxa Stick for Moxibustion Therapy High Density Smokeless Moxa Premium Moxa Sticks for Moxibustion Long-Lasting Moxibustion Sticks

LongHerb$13.805 rev

7mo ago

Traditional Moxa Stick Burner Kit 40 Herbal Moxa Sticks Included Portable Wooden Moxibustion Holder No Electricity NeededAuthentic Heat Therapy for Relaxation & Acupoint Massage at Home

WUKESI$36.133 rev

9mo ago

LongHerb Moxa Stick for Moxibustion The Moxibustion Sticks are Made of 60:1 high-Purity Mugwort Aged for 10 Years Self Adhesive Mini Moxa Rolls Portable Safe Home for Acupuncture (50pcs)

LongHerb$14.4347 rev

10mo ago

LongHerb Moxa Sticks for Moxibustion 54 Rolls Sticks Pure Mugwort 60:1 High-Purity Moxa Wool from 10-Year-Old MugwortNatural Moxa Cones for Waist Neck Knee Back Acupoint Care

LongHerb$14.2137 rev

10mo ago

What reviews say buyers love and hate about moxibustion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell19%

“Lovely scent”

Quality-Overall18%

“Very helpful product”

Ease Of Use9%

“Easy to use”

Value For Money6%

“Good value”

Muscle Pain Relief4%

“relieve muscle pain Ive had for weeks”

Joint Pain4%

“have definitely helped with my aching joints”

Heating Element4%

“consistent heat”

Efficiency4%

“Efficient”

Adhesion/Stickiness3%

“The adhesive is strong enough to keep the rolls securely in place on my waist, shoulders, or knees,”

Durability2%

“Long lasting”

What buyers complain about

Smell23%

“The smell is pretty intense”

Pain Relief-Overall5%

“then as soon as I use the body part that needed help-I hurt again”

Flammable5%

“Cheap version burns poorly”

Functionality-Overall5%

“Do not buy this product because it doesn't work”

Quality-Overall4%

“The quality of the rolls were very poor”

Size-Overall4%

“My complaint is that the rolls are too large to fit in a standard Moxa holder and extinguisher”

Skin Health3%

“avoidthin skin”

Side Effects3%

“Can be dangerous to someone with health issues”

Heating3%

“Then once it finally gets warm enough, the heat only lasts a few minutes — not long enough for a full, effective treatment session”

Allergies2%

“It unfortunately burned my skin”

Top return reasons

Smell30%

Advertised Vs Actual Product13%

Functionality-Overall10%

Size-Overall9%

Adhesion/Stickiness6%

Heating5%