Is movemints profitable to sell on Amazon United States?

The niche generates $116K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (46/100).

How competitive is the movemints niche?

3 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in movemints?

Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Allergies. The return rate is 0.7%.

When does demand for movemints peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the movemints niche?

Listings span $6.56–$35.58; the average listing price is $20.15 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.

Movemints

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible12.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$20.15

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.56–$35.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,105.44

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$116K

$116K/yr · 46K searches

Growth

Bad-4.4%

90-day search growth — must beat 0% to launch

Competition

Bad90%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Is movemints profitable on Amazon?

According to Flapen's Amazon United States niche tracking, movemints is a $116K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

movemints market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $81K–$101K; units × avg price
Conversion rate: 12.5%
Avg BSR: #206
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 160 days

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

MOVEMINTS71%
MOVEMINT24%
STARMINTZ4%

movemints demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top movemints search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

movemints22K/yr +2.6%11.1% conv.
movemints for invisalign aligners12K/yr -10.9%10.5% conv.
invisalign mints10K/yr -20.7%8.5% conv.
movemints clear aligner mints2K/yr +33.5%7.4% conv.

All search terms

Top movemints products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Movemints Clear Aligner Mints - Patented Aligner Seating Mints - Edible Alternative to Aligner Chewies - Xylitol Mints for Dry Mouth - Spearmint (3 Pack)

MOVEMINTS$16.924.3★3,642 rev

MOVEMINT 9ft Heavy Weighted Jump Rope (5 pounds) w/Protection Sleeve

MOVEMINT$28.884.3★60 rev

Movemints Clear Aligner Mints - Patented Edible Alternative to Chewies - Freshen Breath - Orange (3 Pack)

MOVEMINTS$11.654.3★3,642 rev

Movemints Clear Aligner Mints - Patented Edible Alternative to Chewies - Freshen Breath and Improve Dry Mouth with Xylitol - Variety (3 Pack)

MOVEMINTS$16.334.3★3,642 rev

StarMintz - Clear Aligner Mints - Edible Alternative to Aligner Chewies - Xylitol Mints for Dry Mouth - Spearmint (1 Pack)

STARMINTZ$6.564.1★184 rev

Newest

by launch date

Movemints Aligner & Retainer Cleaning Foam + Whitening Orthodontist-Developed Fresh Mint Formula Whitens Teeth and Fights Bad Breath 50 mL

MOVEMINTS$14.5439 rev

5mo ago

StarMintz - Clear Aligner Mints - Edible Alternative to Aligner Chewies - Xylitol Mints for Dry Mouth - Spearmint (1 Pack)

STARMINTZ$6.56184 rev

1y ago

Movemints Clear Aligner Mints - Patented Edible Alternative to Chewies - Freshen Breath and Improve Dry Mouth with Xylitol - Variety (3 Pack)

MOVEMINTS$16.333,642 rev

1y ago

Movemints Clear Aligner Mints - Patented Edible Alternative to Chewies - Freshen Breath - Orange (3 Pack)

MOVEMINTS$11.653,642 rev

2y ago

Movemints Clear Aligner Mints - Patented Edible Alternative to Chewies - Freshen Breath and Improve Dry Mouth with Xylitol - Orange (7 Pack)

MOVEMINTS$20.673,642 rev

2y ago

What reviews say buyers love and hate about movemints

What buyers praise and complain about, mined from review topics.

What buyers love

Tooth Brightening19%

“helping whiten teeth in the process is nice”

Cleansing15%

“this works perfectly on keeping it clean”

Ease Of Cleaning12%

“this works perfectly on keeping it clean”

Smell9%

“I also like that it helps fight odor”

Ease Of Use8%

“convenient that I could use without needing to do a full cleaning each time”

Quality-Overall5%

“Great product”

Breathability4%

“breath seemed very fresh after using this”

Advertised Vs Actual Product4%

“Works as described”

Ease Of Application3%

“The foam is easy to apply”

Value For Money3%

“Great value”

What buyers complain about

Ease Of Cleaning23%

“didnt give that deep clean you get from a proper denture bath”

Value For Money20%

“These are a little pricey”

Allergies7%

“makes me nauseous”

Breathability7%

“I'm not sure that they do much for helping the breath to stay fresh though”

Advertised Vs Actual Product3%

“Not as advertised”

Shape/Style3%

“It's just a overpriced curvy shaped mint”

Alcohol Content3%

“you CAN NOT eat these like candy because they contain Sorbitol. Sugar Alcohol”

Quality-Overall3%

“At best, they are a mediocre mint”

Color Fading/Discoloration2%

“I have seen some subtle shifts in color”

Top return reasons

Advertised Vs Actual Product23%

Value For Money20%

Functionality-Overall16%

Hard Feel14%

Size-Overall9%

Moist/Dry3%

Texture/Consistency-Overall2%

Compatibility-Overall2%

Leak-Proof2%

Product Condition2%

Common movemints questions

Is movemints profitable to sell on Amazon United States?: The niche generates $116K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Skip it (46/100).
How competitive is the movemints niche?: 3 brands and 6 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in movemints?: Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Allergies. The return rate is 0.7%.
When does demand for movemints peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the movemints niche?: Listings span $6.56–$35.58; the average listing price is $20.15 (sweet spot $15–$100). The average incumbent carries 2,105 reviews — the moat a new listing must climb.