Move Insoles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$45.83avg listing price — sweet spot $15–$100
Price range
Incredible$23.75–$61.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,165.25avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$118K$118K/yr · 98K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-7.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Is move insoles profitable on Amazon?
According to Flapen's Amazon United States niche tracking, move insoles is a $118K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
move insoles market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $92K–$115K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #186
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
0%
- Move98%
- GoSkala1%
- Sof Sole1%
move insoles demand & seasonality
Weekly Amazon search volume, last 68 weeks — -7.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.7×
Top move insoles search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- move insoles70K/yr
- move game day insoles13K/yr
- move insole5K/yr
- game day insoles4K/yr
- game day pro insoles4K/yr
- move insoles basketball2K/yr
Top move insoles products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 10-10.5 / WM 11.5-12)
Move$46.114.6★821 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)
Move$26.984.4★256 rev
MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 10-10.5/WM 11.5-12)
Move$59.584.5★959 rev
MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 9-9.5/WM 10.5-11)
Move$59.354.5★959 rev
MOVE All Day Comfort Insole - Extra Plush Foam Insole for Stress Reduction on Feet Knees Back Shock Absorbing Walking Foot Cushion Comfort Arch Support and Work Boots (M11-11.5/WM12.5-13)
Move$43.574.5★755 rev
Newest
by launch date
Professional Medium Arch Support Shoe Inserts Over 230+ lbs Plantar Fasciitis Insoles for Women and Men Flat Feet Orthotics Insert Athletic Shoe Insole
GoSkala$25.24278 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)
Move$26.98256 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M10-10.5/WM11.5-12)
Move$26.87256 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return Cleats Shoes Running Basketball Baseball (M9-9.5/W10.5-11)
Move$26.17256 rev
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M13-13.5/WM14.5-15)
Move$27.29256 rev
Trending
90-day click momentumProfessional Medium Arch Support Shoe Inserts Over 230+ lbs Plantar Fasciitis Insoles for Women and Men Flat Feet Orthotics Insert Athletic Shoe Insole
GoSkala$25.244.5★
MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 6-6.5 / WM 7.5-8)
Move$61.824.5★
MOVE Baseline - All-Purpose Insoles - Sock Liner - Ultra Thin Shock Absorption - Maximum Freedom of Movement and Energy Return for Cleats Shoes Running Basketball Baseball (M11-11.5/WM12.5-13)
Move$26.984.4★
Move Game Day Performance Insoles - for Plantar Fasciitis Arch Support Basketball Active Lifestyle Running and Athletics - Composite Heel and Reactive Stability (M 9-9.5 / WM 10.5-11)
Move$46.084.6★
MOVE Game Day Pro- Ultimate Performance Sports Insoles for Basketball Volleyball Football Tennis Athletics Baseball Running and Active Lifestyle. Extra Shock Absorption (M 9-9.5/WM 10.5-11)
Move$59.354.5★
What reviews say buyers love and hate about move insoles
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and durable”
“It fit well”
“Good value for a quality insole”
“durable”
“After using these, my right knee doesn't hurt as much”
“Great product for the price”
“As advertised”
“Soft overall”
“firm enough to make a real difference”
“A simple”
What buyers complain about
“these get uncomfortable”
“Developed foot pain”
“Not true to size”
“pricey”
“Came used”
“Low quality”
“they're quite thin”
“thinner, so not as much cushioning to feel any different than what came with the sneakers”
“Not helpful”
“The material isn't really soft”
Top return reasons
Common move insoles questions
- Is move insoles profitable to sell on Amazon United States?
- The niche generates $118K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (38/100).
- How competitive is the move insoles niche?
- 3 brands and 10 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in move insoles?
- Top complaints mined from reviews: Comfort-Overall, Pain Relief-Overall, Size-Overall. The return rate is 5.3% — above our launch gate.
- When does demand for move insoles peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.7× the quietest.
- What does it cost to enter the move insoles niche?
- Listings span $23.75–$61.82; the average listing price is $45.83 (sweet spot $15–$100). The average incumbent carries 1,165 reviews — the moat a new listing must climb.