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Mouthwash Tablets

Fail

The top 5 brands take 95% of clicks, so Mouthwash Tablets is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$196K/yr100K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
80%top-5 click share · 7 brands · 36 sellers

Flapen Score

Mouthwash Tablets against its category

The dotted line is the Health & Household average. Past it, Mouthwash Tablets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash Tablets market on Amazon at a glance

Shoppers on Amazon United States searched for Mouthwash Tablets 100K times last year and spent an estimated $196K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Mar. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
100K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
11.0%
Market size, estimated
$196Ka year
Peak month
February1.7× the quietest month
Top search term
boka mouthwash51K searches a year

02 · Price

A sale here is worth $17.80.

Listings sell for $17.80 on average, from $5.38 to $35.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $17.80 that is $9K to $13K a year per listing.

Average price
$17.80inside the $15 to $100 sweet spot
Price range
$5.38–$35.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$9K–$13K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.8% of listings are out of stock. The average listing ranks #126 within Breath Fresheners. It carries 4,162 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
14.8%
Average rank
#126in Breath Fresheners
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
4,162per listing
Listings tracked
11

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
63 months

Products

Top Mouthwash Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

36

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Brand 166%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mouthwash Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 1.7×

Search terms

Top Mouthwash Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boka mouthwash51K/yr
  • mouthwash tablets37K/yr
  • boka mouthwash tablets8K/yr
  • mouthwash tabs4K/yr

Reviews and returns

What reviews say buyers love and hate about Mouthwash Tablets

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Breathability”
11%of negative reviews mention “Value For Money”
0.2%of orders come back
“overpriced”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mouthwash Tablets questions

Answered from the same tracked data.