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Mouthwash for Gingivitis and Gum Disease

Fail

Shoppers spend an estimated $12K a year here, so Mouthwash for Gingivitis and Gum Disease is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$12K/yr7K searches / yr
90-day growth
+13.8%search demand this quarter
Competition
57%top-5 click share · 10 brands · 46 sellers

Flapen Score

Mouthwash for Gingivitis and Gum Disease against its category

The dotted line is the Health & Household average. Past it, Mouthwash for Gingivitis and Gum Disease is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash for Gingivitis and Gum Disease market on Amazon at a glance

Shoppers on Amazon United States searched for Mouthwash for Gingivitis and Gum Disease 7K times last year and spent an estimated $12K. The top 5 brands take 80% of clicks. Demand peaks in Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 11.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved +13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+13.8%
Conversion, latest week
11.0%
Market size, estimated
$12Ka year
Peak month
July1.8× the quietest month
Top search term
mouthwash for gingivitis and gum disease4K searches a year

02 · Price

A sale here is worth $16.87.

Listings sell for $16.87 on average, from $4.91 to $39.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $16.87 that is $0 to $2K a year per listing.

Average price
$16.87inside the $15 to $100 sweet spot
Price range
$4.91–$39.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #55 within Mouthwash. It carries 8,872 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#55in Mouthwash
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
8,872per listing
Listings tracked
16

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
93 months

Products

Top Mouthwash for Gingivitis and Gum Disease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

46

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

15%

  • Brand 122%
  • Brand 222%
  • Brand 315%
  • Brand 413%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (4 brands, 15%)

Demand

Mouthwash for Gingivitis and Gum Disease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Mouthwash for Gingivitis and Gum Disease

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
0.2%of orders come back
“Very expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Mouthwash for Gingivitis and Gum Disease questions

Answered from the same tracked data.