Mouthwash Bulk
Worth a lookShows low returns (0.2%), but a small market ($56K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Price range
Great$4.39–$52.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,287.28avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 72K searches
Is mouthwash bulk profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mouthwash bulk is a $56K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mouthwash bulk market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $97K–$117K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #413
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 142 days
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
107
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
41%
Top 20: 80%
Open market
22%
- Amazon Basics20%
- Listerine16%
- Colgate13%
- Scope11%
- CAREFOR11%
- Crest8%
mouthwash bulk demand & seasonality
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.7×
Top mouthwash bulk search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mouthwash bulk45K/yr
- bulk mouthwash14K/yr
- mouth wash bulk8K/yr
- mouthwash pack5K/yr
Top mouthwash bulk products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scope Travel Size Mouthwash Classic Original Mint 1.2 Oz 48 Pack
Scope$33.614.7★1,733 rev
Colgate Total Pro-Shield Alcohol Free Mouthwash Antibacterial Formula Peppermint - 500 mL 16.9 fluid ounce (6 Pack)
Colgate$22.924.7★11,569 rev
Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Mint 18 ounce (Pack of 4) Packaging May Vary
Amazon Basics$9.024.6★1,819 rev
TheraBreath Fresh Breath Mouthwash Icy Mint Flavor Alcohol-Free 16 Fl Oz (Pack of 2)
TheraBreath$14.584.8★53,246 rev
Listerine Mouthwash Cool Mint Antiseptic Treatment for Adults Kills 99.9% of Germs that Cause Bad Breath Plaque Gingivitis in a Daily Intense Mint Mouthwash 2 Pack of 33.8 fl oz/1 L
Listerine$13.194.8★24,983 rev
Newest
by launch date
Listerine Mouthwash On-the-Go Travel Essentials Individual Packets of Alcohol-Free Cool Mint Flavor Oral Rinse Kills Bad Breath Germs Mini Travel Size Mouthwash 30 ct
Listerine$13.62774 rev
100 Pc Travel Size Mouthwash 1.2oz/35ml Mini Mouthwash Alcohol-Free Portable Oral Rinse for Travel Hotels On-The-Go (Mint)
BFZMSLY$50.8720 rev
Mouthwash Travel Size Portable Alcohol & Fluoride Free Mini Bulk 20 Packets
CAREFOR$8.292,583 rev
Travel Size Mouthwash Alcohol-Free Gentle Mini Individual Bulk 20 Packets
CAREFOR$8.03921 rev
Mouthwash Travel Size Portable Alcohol & Fluoride Free Mini Bulk 30 Packets
CAREFOR$11.232,583 rev
Trending
90-day click momentum
SLequipo 100 Travel Size Mouthwash Bulk Mini Mouthwash Fresh Mint Portable Mouthwash Individual 1.2oz/35ml Mouthwash Bottles for Travel Toiletry Kits Blue
SLequipo$52.674.6★
Crest Pro-Health Clean Mint Multi-Protection Mouthwash (Mouthrinse) Travel Size 1.2 oz (36 ml) - Pack of 12
Crest$16.874.8★
Listerine Mouthwash Cool Mint Antiseptic Treatment for Adults Kills 99.9% of Germs that Cause Bad Breath Plaque Gingivitis in a Daily Intense Mint Mouthwash 2 Pack of 33.8 fl oz/1 L
Listerine$13.194.8★
Mouthwash Travel Size Portable Alcohol & Fluoride Free Mini Bulk 20 Packets
CAREFOR$8.294.4★
TheraBreath Fresh Breath Mouthwash Mild Mint Flavor Alcohol-Free 16 Fl Oz (2-Pack)
TheraBreath$13.964.6★
What reviews say buyers love and hate about mouthwash bulk
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“For the size and quality, its a solid everyday option”
“Freshens Breath”
“Easy and convenient”
“As advertised”
“Deep clean”
“Worked well”
“a very convenient size”
“Effective alcohol-free option”
“Good for sensitive teeth”
What buyers complain about
“Watered down”
“Too expensive”
“it has alcohol”
“It didnt improve my breath”
“The ingredient list is quite scary”
“I can't use it”
“I thought they were larger”
“Dont see mouth cleaning ability”
“Bottle leaking”
“doesnt smell great”
Top return reasons
Common mouthwash bulk questions
- Is mouthwash bulk profitable to sell on Amazon United States?
- The niche generates $56K/yr across 43 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the mouthwash bulk niche?
- 20 brands and 107 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in mouthwash bulk?
- Top complaints mined from reviews: Dilute/Watery, Value For Money, Alcohol Content. The return rate is 0.2%.
- When does demand for mouthwash bulk peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.7× the quietest.
- What does it cost to enter the mouthwash bulk niche?
- Listings span $4.39–$52.67; the average listing price is $19.42 (sweet spot $15–$100). The average incumbent carries 6,287 reviews — the moat a new listing must climb.