Mouth Guard Cleaner
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 608K searches
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.05avg listing price — sweet spot $15–$100
Price range
Good$5.63–$133.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,674.78avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Is mouth guard cleaner profitable on Amazon?
According to Flapen's Amazon United States niche tracking, mouth guard cleaner is a $2.7M/yr Amazon United States market (608K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
mouth guard cleaner market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $1.9M–$2.5M
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #11
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 139 days
Competition: brands, sellers & click share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
73
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
19%
- efferdent25%
- m3naturals17%
- UEOFEN16%
- M3 Naturals9%
- MUAYSY8%
- UMPOPO7%
mouth guard cleaner demand & seasonality
Weekly Amazon search volume, last 68 weeks — -10.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top mouth guard cleaner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- mouth guard cleaner196K/yr
- night guard cleaner135K/yr
- mouthguard cleaners43K/yr
- mouthguard cleaner43K/yr
- nightguard cleaner34K/yr
- dental appliance cleaner21K/yr
- dental retainer cleaner20K/yr
- retainers cleaner13K/yr
- limpiador de retenedores dentales11K/yr
- oral appliance cleaner14K/yr
Top mouth guard cleaner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
efferdent$5.804.8★21,108 rev
Retainer Cleanser Tablets Invisalign Cleaner Removes Odors Discoloration Stains and Plaque 4 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
m3naturals$20.884.7★25,110 rev
Dental Ultrasonic Retainer Cleaner Machine: 45kHz Dental Cleaning Pod with Digital Timer & 200ML Cleaning for Dentures Mouth Guards Aligners Night Guards Braces Toothbrush Heads & Jewelry White
UEOFEN$37.484.1★3,170 rev
UMPOPO Ultrasonic Retainer Cleaner Machine 48kHz Dental Cleaning Pod Ultrasonic Retainer Cleaner for Dentures Aligners Mouth Guards Toothbrush Heads and Jewelry with 200ML Capacity LAB Supply
UMPOPO$40.374.3★1,773 rev
Retainer Cleanser Tablets Cleaner Removes Odors Discoloration Stains and Plaque 2 Month Supply Denture Cleansers Retainers Mouth Guards Denture Bath Mint by M3
M3 Naturals$15.264.7★1,466 rev
Newest
by launch dateUMPOPO Ultrasonic Retainer Cleaner Machine 48kHz Dental Cleaning Pod Ultrasonic Retainer Cleaner for Dentures Aligners Mouth Guards Toothbrush Heads and Jewelry with 200ML Capacity LAB Supply
UMPOPO$40.371,773 rev
Ultrasonic Retainer Cleaner Machine 45kHz Dental Cleaning Pod for Dentures Jewelry Toothbrush Heads Mouth Guards Aligners Braces 200ML Denture Cleaner 4 Modes & Digital Timer Black
WBXWBX$23.78690 rev
Ultrasonic Retainer Cleaner Machine 48kHz Denture and Aligner Cleaning Pod for Mouth Guards Night Guards Dental Trays Braces Toothbrushes Jewelry with 200ML Capacity (White)
Clelifove$37.22695 rev
Zima Dental Pod PRO: New Ultrasonic Retainer Cleaner Machine. Market-Leading Best Aligner Cleaner Nightguard Cleaner Mouthguard Cleaner Denture Cleaner Ultrasonic Cleaner for Oral Dental Care
Zima Dental$133.151,275 rev
Dental Ultrasonic Retainer Cleaner Machine - 45kHz Dental Cleaning Pod with 4 Modes Digital Timer & 200ML Capacity for Denture Mouth Guard Aligner Night Guard Braces Toothbrush Head & Jewelry
ZharZo$36.841,559 rev
Trending
90-day click momentumUMPOPO Ultrasonic Retainer Cleaner Machine 48kHz Dental Cleaning Pod Ultrasonic Retainer Cleaner for Dentures Aligners Mouth Guards Toothbrush Heads and Jewelry with 200ML Capacity LAB Supply
UMPOPO$40.374.3★
Ultrasonic Retainer Cleaner Machine 45kHz Dental Cleaning Pod for Dentures Jewelry Toothbrush Heads Mouth Guards Aligners Braces 200ML Denture Cleaner 4 Modes & Digital Timer Black
WBXWBX$23.784.2★
Zima Dental Pod PRO: New Ultrasonic Retainer Cleaner Machine. Market-Leading Best Aligner Cleaner Nightguard Cleaner Mouthguard Cleaner Denture Cleaner Ultrasonic Cleaner for Oral Dental Care
Zima Dental$133.154.6★
Weiss Naturals Retainer Cleaner Tablets Invisalign Cleaner Remove Stains Odors & Plaque PERSULFATE FREE Night Guard & Denture Cleaner 1-Month Supply 30 Mint Scented Tablets
B. WEISS$9.594.8★
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
efferdent$5.804.8★
What reviews say buyers love and hate about mouth guard cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Easy to Operate”
“The build quality is excellent”
“Very efficient”
“Great Buy”
“AS described”
“Effective cleaning”
“Nice smell”
“Compact and easy to clean”
“Efficient design”
What buyers complain about
“Broke immediately”
“Doesn't clean well”
“Worked once”
“Bad Quality”
“more expensive”
“it looked stained”
“The smell is unpleasant”
“The opening is too small”
“It's not easy to use”
“False advertising”
Top return reasons
Common mouth guard cleaner questions
- Is mouth guard cleaner profitable to sell on Amazon United States?
- The niche generates $2.7M/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Worth a look (60/100).
- How competitive is the mouth guard cleaner niche?
- 15 brands and 73 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in mouth guard cleaner?
- Top complaints mined from reviews: Durability, Ease Of Cleaning, Functionality-Overall. The return rate is 0.9%.
- When does demand for mouth guard cleaner peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the mouth guard cleaner niche?
- Listings span $5.63–$133.15; the average listing price is $31.05 (sweet spot $15–$100). The average incumbent carries 7,675 reviews — the moat a new listing must climb.