Mouth Guard Cleaner

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.7M a year.

Searches, last 12 months

608K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

14.0%

Market size, estimated

$2.7Ma year

Peak month

December1.6× the quietest month

Top search term

mouth guard cleaner196K searches a year

Listings sell for $31.05 on average, from $5.63 to $133.15. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $31.05 that is $93K to $124K a year per listing.

Average price

$31.05inside the $15 to $100 sweet spot

Price range

$5.63–$133.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$93K–$124K

Returns

0.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #11 within Denture Care. It carries 7,675 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#11in Denture Care

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

7,675per listing

Listings tracked

18

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months