Is mouth guard case profitable to sell on Amazon United States?

The niche generates $285K/yr across 12 tracked products. 90-day search growth is -22.9%. Flapen's verdict: Skip it (35/100).

How competitive is the mouth guard case niche?

7 brands and 13 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in mouth guard case?

Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for mouth guard case peak?

Demand peaks in Mar–Aug–Sep; the busiest month runs 1.8× the quietest.

What does it cost to enter the mouth guard case niche?

Listings span $4.26–$13.01; the average listing price is $8.27 (sweet spot $15–$100). The average incumbent carries 4,380 reviews — the moat a new listing must climb.

Mouth Guard Case

Skip it

Prices mostly outside the sweet spot ($4.26–$13.01) — this niche doesn't clear our bar today.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Market size

Good$285K

$285K/yr · 379K searches

Review moat

Bad4,380.42

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$8.27

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

Price range

Bad$4.26–$13.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Is mouth guard case profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mouth guard case is a $285K/yr Amazon United States market (379K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Mar–Aug–Sep. Verdict: Skip it — 35/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

mouth guard case market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 30K–40K; avg 3,000–4,000/product
Revenue / yr: $248K–$331K; units × avg price
Conversion rate: 9.1%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 156 days

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Shock Doctor62%
JMU12%
Mrs. Odonto9%
ARGOMAX6%
BVN5%
Under Armour3%
Open — no brand owns it (1 brand, 3%)

mouth guard case demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.9% search growth over the last 90 days.

Peak months: Mar, Aug, Sep · busiest ÷ quietest = 1.8×

Open Trend

Top mouth guard case search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mouth guard case162K/yr -23.0%6.4% conv.
mouthguard case100K/yr -22.6%7.2% conv.
retainer case with clip12K/yr -9.0%1.3% conv.
mouthguard case for sports11K/yr -46.9%8.3% conv.
mouth guard case sports10K/yr -41.3%8.6% conv.
mouthpiece case10K/yr -20.6%4.9% conv.
mouth guard holder8K/yr -16.2%5.5% conv.
shock doctor mouth guard case8K/yr -28.0%13.8% conv.
football mouth guard case8K/yr -12.3%4.4% conv.
mouth guard container5K/yr -6.5%5.3% conv.

All search terms

Top mouth guard case products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes

Shock Doctor$8.984.6★10,957 rev

Shock Doctor Mouth Guard Case Ventilated Universal Storage for Mouthguard Adult & Youth Sizes

Shock Doctor$10.464.6★10,957 rev

Retainer Case - Pack of 2 - Odorless Mouth Guard Case-Retainer Holder-Ventilated Durable & Hygienic Guard Case for Carrying and Protecting Braces Partial Dentures & Aligners-Black-3.14 x 3.14 x 1.1

Mrs. Odonto$6.054.7★911 rev

JMU Retainer Case with Vent Holes Mouth Guard Case Dental Storage Container (Purple)

JMU$4.264.7★1,201 rev

Retainer Case Denture Case: BVN Orthodontic Dental Case Slim Braces Case Mouth Guard Case Denture Box Teeth Aligner Case Night Guard Case Container Storage Holder Black

BVN$5.654.6★2,255 rev

Newest

by launch date

SISU Mouthguard Case - Lightweight & Durable - Fits SISU Aero Max Junior & Tether Mouthguards

SISU$9.0130 rev

1y ago

Armour Mouthguard Case Black OSFA

Under Armour$10.631,617 rev

1y ago

ARGOMAX Sports Mouth Guard Case with Carabiner - Protective Storage Container for Football Basketball Hockey Mouthguards - Portable Travel Box - Black

ARGOMAX$9.44457 rev

2y ago

JMU Retainer Case with Vent Holes Mouth Guard Case Dental Storage Container (Purple)

JMU$4.261,201 rev

3y ago

JMU Retainer Case with Vent Holes Mouth Guard Case Dental Storage Container (Teal)

JMU$4.301,201 rev

3y ago

What reviews say buyers love and hate about mouth guard case

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Product”

Size-Overall13%

“Great fit”

Durability9%

“Durable case”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“Does the job”

Value For Money6%

“Reasonable price”

Ease Of Cleaning5%

“Easy to clean”

Color3%

“The color is pretty”

Efficiency2%

“It works”

Oral Hygiene2%

“Denture case”

What buyers complain about

Size-Overall24%

“The hole at the bottom is too large”

Durability14%

“the clip on it broke almost immediately once we opened the packaging”

Advertised Vs Actual Product11%

“Pictures are deceptive”

Ease Of Use9%

“its hard to open”

Material Quality7%

“it's very cheap plastic”

Leak-Proof5%

“so any liquid which gets inside will leak out no matter how it is positioned”

Color2%

“Only problem is it's black”

Smell2%

“Ive had other retainer cases prior that have started to get stinky after a period of time”

Water Resistance2%

“NOT LEAKPROOF”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product7%

Gap/Hole4%

Value For Money4%

Defective Material/Parts3%

Ease Of Use2%

Functionality-Overall2%