Mouth Guard
MaybeShoppers spend an estimated $15.9M a year here. But demand is soft, at -6.8% this quarter, so Mouth Guard is a Maybe.
- Flapen Score
- 64 / 100Top 5% of 14,768 Health & Household niches · +15 vs the category median of 4964
- Market size
- $15.9M/yr8.4M searches / yr
- 90-day growth
- -6.8%search demand this quarter
- Competition
- 61%top-5 click share · 15 brands · 70 sellers
Flapen Score
Mouth Guard against its category
The dotted line is the Health & Household average. Past it, Mouth Guard is stronger. Inside it, weaker.
Market
The Mouth Guard market on Amazon at a glance
Shoppers on Amazon United States searched for Mouth Guard 8.4M times last year and spent an estimated $15.9M. The top 5 brands take 75% of clicks. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 8.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15.9M a year.
- Searches, last 12 months
- 8.4M
- Growth, 90 days vs prior 90
- -6.8%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $15.9Ma year
- Peak month
- March1.3× the quietest month
- Top search term
- mouth guard for grinding teeth at night1.2M searches a year
02 · Price
A sale here is worth $25.29.
Listings sell for $25.29 on average, from $8.45 to $148.04. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 30,000 to 40,000 of them. At $25.29 that is $759K to $1.0M a year per listing.
- Average price
- $25.29inside the $15 to $100 sweet spot
- Price range
- $8.45–$148.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 30,000–40,000
- Revenue per listing a year
- $759K–$1.0M
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #14 within Teeth Grinding Guards. It carries 9,990 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.6%
- Average rank
- #14in Teeth Grinding Guards
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 9,990per listing
- Listings tracked
- 19
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Mouth Guard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DenTek Professional-Fit Dental Guard Mouth Guard for Grinding Teeth at Night 1 Count
- Price
- $15.48
- Rating
- 3.9/5
- Reviews
- 23,418
- Age
- 13y ago
Plackers Grind No More Night Guard Nighttime Protection for Teeth BPA Free Sleep Well Ready to Wear Disposable One Size Fits All 16 Count
- Price
- $19.65
- Rating
- 4.1/5
- Reviews
- 34,109
- Age
- 7y ago
Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets
- Price
- $16.83
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 11mo ago
DenTek Comfort-Fit Dental Guard Mouth Guard for Grinding Teeth at Night Pack of 2 Guards & 1 Storage Case
- Price
- $25.70
- Rating
- 3.9/5
- Reviews
- 9,356
- Age
- 18y ago
Plackers Grind No More Night Guard Nighttime Protection for Teeth Sleep Well BPA Free Ready to Wear Disposable One Size Fits All 10 Count
- Price
- $14.96
- Rating
- 4.1/5
- Reviews
- 34,109
- Age
- 15y ago
Trending
estimated 90-day click momentum
OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults
- Price
- $23.04
- Rating
- 3.1/5
- Reviews
- 120
- Age
- 2mo ago
OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults
- Price
- $22.25
- Rating
- 3.2/5
- Reviews
- 26
- Age
- 1mo ago
Mouth Guard for Grinding Teeth at Night: Mouth Guard for Sleeping - Comfortable & Reusable Adult Night Guards for Teeth Grinding
- Price
- $18.29
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 4mo ago
Encore - Custom Dental Night Guard/Mouth Guard for Protection Against Teeth Grinding/Clenching/Bruxism - One (1) Guards
- Price
- $148.04
- Rating
- 4.5/5
- Reviews
- 5,816
- Age
- 8y ago
Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets
- Price
- $16.83
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 11mo ago
Newest
by launch dateOHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults
- Price
- $22.25
- Rating
- 3.2/5
- Reviews
- 26
- Age
- 1mo ago
OHALEEP Anti Grinding Guard for Clenching Teeth at Night Teeth Grinding Mouthguards for Sleeping Mouth Guard for Grinding Teeth at Night Night Guards for Teeth Grinding for Adults
- Price
- $23.04
- Rating
- 3.1/5
- Reviews
- 120
- Age
- 2mo ago
Mouth Guard for Grinding Teeth at Night: Mouth Guard for Sleeping - Comfortable & Reusable Adult Night Guards for Teeth Grinding
- Price
- $18.29
- Rating
- 3.9/5
- Reviews
- 65
- Age
- 4mo ago
Mouth Guard for Grinding Teeth at Night: Moldable Sleeping Mouthguards for Grinding & Clenching - Custom Fit Nighttime Guards for Adults with 12 Cleaning Tablets
- Price
- $16.83
- Rating
- 4.3/5
- Reviews
- 385
- Age
- 11mo ago
HONEYBULL Anti Grinding Night Guard Set Custom Molded Mouth Guards for Teeth Grinding 2 Thicknesses for Light & Heavy Teeth Grinding Comfortable Fit (6 Pack Mixed)
- Price
- $11.68
- Rating
- 3.9/5
- Reviews
- 274
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
70
Est. top-5 brand share
75%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 100%
Open market
21%
- DenTek44%
- Plackers14%
- UNIEDI8%
- OHALEEP6%
- Oral-B4%
- SleepRight4%
Demand
Mouth Guard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mouth Guard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mouth guard for grinding teeth at night1.2M/yr
- mouth guard1.4M/yr
- mouth guard for sleeping966K/yr
- night guards for teeth grinding876K/yr
- night guard454K/yr
- football mouth guard687K/yr
- mouthguard360K/yr
- mouth guard football507K/yr
- teeth grinding mouth guard for sleep280K/yr
- mouthguard for sleeping195K/yr
Reviews and returns
What reviews say buyers love and hate about Mouth Guard
We read the reviews and the return reasons for every product selling here.
“Awkward fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mouth Guard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data