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Mothers Day Wrapping Paper

Maybe

Search demand grew >1,000% this quarter. But prices span $4.00–$13.83, mostly outside the sweet spot, so Mothers Day Wrapping Paper is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$34K/yr77K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
34%top-5 click share · 24 brands · 27 sellers

Flapen Score

Mothers Day Wrapping Paper against its category

The dotted line is the Health & Household average. Past it, Mothers Day Wrapping Paper is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Wrapping Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Mothers Day Wrapping Paper 77K times last year and spent an estimated $34K. The top 5 brands take 66% of clicks. Demand peaks in Apr–May. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 5.2% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
5.2%
Market size, estimated
$34Ka year
Peak month
May395.1× the quietest month
Top search term
mothers day wrapping paper52K searches a year

02 · Price

A sale here is worth $8.63.

Listings sell for $8.63 on average, from $4.00 to $13.83. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $8.63 that is $863 to $2K a year per listing.

Average price
$8.63under the $15 to $100 sweet spot
Price range
$4.00–$13.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$863–$2K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #641 within Gift Wrap Paper. It carries 363 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#641in Gift Wrap Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
363per listing
Listings tracked
48

04 · Newcomers

4 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Mothers Day Wrapping Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

27

Top-5 brand share

66%

Top 20: 98%

Top-5 click share

34%

Top 20: 74%

Open market

30%

  • Brand 123%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Mothers Day Wrapping Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26AugDecJanFebMarAprMayJunAugNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 395.1×

Search terms

Top Mothers Day Wrapping Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mothers day wrapping paper52K/yr
  • mothers day gift wrap9K/yr
  • mothers day gift wrapping paper7K/yr
  • mothers day wrapping paper roll6K/yr
  • wrapping paper mothers day5K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Wrapping Paper

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
55%of negative reviews mention “Size-Overall”
1.2%of orders come back
“Too small”
A buyer, on “Size-Overall”55% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mothers Day Wrapping Paper questions

Answered from the same tracked data.