Is mosquito repellent lotion profitable to sell on Amazon United States?

The niche generates $347K/yr across 5 tracked products. 90-day search growth is +185.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the mosquito repellent lotion niche?

3 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mosquito repellent lotion?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 1.1%.

When does demand for mosquito repellent lotion peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 11.2× the quietest.

What does it cost to enter the mosquito repellent lotion niche?

Listings span $10.48–$35.03; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 5,776 reviews — the moat a new listing must climb.

Mosquito Repellent Lotion

Worth a look

Shows demand growing +185.6% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.

Growth

Incredible+185.6%

90-day search growth — must beat 0% to launch

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$21.48

avg listing price — sweet spot $15–$100

Price range

Great$10.48–$35.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$347K

$347K/yr · 137K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,776.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

Is mosquito repellent lotion profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mosquito repellent lotion is a $347K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mosquito repellent lotion market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 13K–15K; avg 2,000–2,500/product
Revenue / yr: $269K–$322K; units × avg price
Conversion rate: 11.8%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 80%
Out of stock: 4.4%
Avg brand age: 56 months
Avg seller age: 152 days

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Boogie66%
ZEVO26%
Sawyer7%
Open — no brand owns it (0%)

mosquito repellent lotion demand & seasonality

Weekly Amazon search volume, last 104 weeks — +185.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.2×

Open Trend

Top mosquito repellent lotion search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

boogie insect repellent lotion31K/yr +627.8%22.1% conv.
buzzkill mosquito repellent30K/yr +44.8%1.1% conv.
buzz kill mosquito repellent15K/yr +143.8%0.8% conv.
ebaap mosquito repellent9K/yr +62.9%1.5% conv.
zevo on body mosquito and tick repellent9K/yr +509.2%6.2% conv.
zevo mosquito repellent8K/yr +917.8%3.9% conv.
boogie insect repellent5K/yr +379.5%14.2% conv.
zevo on body6K/yr +496.8%4.4% conv.
zevo mosquito spray6K/yr +226.1%3.6% conv.
zevo lotion5K/yr +527.9%4.3% conv.

All search terms

Top mosquito repellent lotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free

Boogie$11.494.7★2,690 rev

Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)

ZEVO$35.034.6★767 rev

Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce

Sawyer$10.484.6★24,580 rev

Zevo On-Body Mosquito Repellent & Tick Repellent for Humans - DEET-Free* Bug Spray and Insect Repellent Lotion - Odorless Non-Sticky 8 Hour Protection (1 Lotion 1 Pump Spray 1 Aerosol Spray)

ZEVO$34.694.6★767 rev

Zevo On-Body Lotion Insect Repellent Lotion for Mosquitoes/Ticks 5.8 oz

ZEVO$15.694.5★78 rev

Newest

by launch date

Zevo On-Body Lotion Insect Repellent Lotion for Mosquitoes/Ticks 5.8 oz

ZEVO$15.6978 rev

1y ago

Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)

ZEVO$35.03767 rev

2y ago

Zevo On-Body Mosquito Repellent & Tick Repellent for Humans - DEET-Free* Bug Spray and Insect Repellent Lotion - Odorless Non-Sticky 8 Hour Protection (1 Lotion 1 Pump Spray 1 Aerosol Spray)

ZEVO$34.69767 rev

2y ago

Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free

Boogie$11.492,690 rev

3y ago

Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce

Sawyer$10.4824,580 rev

11y ago

What reviews say buyers love and hate about mosquito repellent lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control41%

“Best Insect Repellent”

Quality-Overall15%

“We have been using this product for about 3 years now and no complaints”

Smell12%

“its comfortable on the skin without a strong odor”

Ease Of Use5%

“Easy to use and effective”

Advertised Vs Actual Product4%

“As advertised”

De-Grease4%

“Doesnt feel greasy or anything and truly odorless”

Value For Money4%

“Definitely worth the money”

Spray/Flow2%

“Best spray”

Soft Feel2%

“It feels so good on my skin”

Adhesion/Stickiness2%

“nope, everything felt super clean unlike other products that feel sticky and greasy”

What buyers complain about

Pest/Insect Control50%

“Mosquitoes still bite me”

Functionality-Overall17%

“Did not work”

Size-Overall8%

“Bigger then expected, looking forward to having it when my baby gets older & bigger”

Adhesion/Stickiness4%

“It does not leave my skin sticky either”

Smell2%

“No scent”

Leak-Proof2%

“Lotion came leaking and damaged”

Water Resistance2%

“it feels watery”

Grip1%

“A little bit slippery”

Product Condition1%

“No-See-Um Insect Repellent. Zero bites. Previously destroyed”

Value For Money1%

“this was so expensive Ill be through with this in a few uses by the looks of it”

Top return reasons

Size-Overall20%

Leak-Proof16%

Functionality-Overall15%

Value For Money14%

Advertised Vs Actual Product12%

Pest/Insect Control11%

Defective Material/Parts2%

Certifications1%

Adhesion/Stickiness1%

Ease Of Use1%

Common mosquito repellent lotion questions

Is mosquito repellent lotion profitable to sell on Amazon United States?: The niche generates $347K/yr across 5 tracked products. 90-day search growth is +185.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the mosquito repellent lotion niche?: 3 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mosquito repellent lotion?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Size-Overall. The return rate is 1.1%.
When does demand for mosquito repellent lotion peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 11.2× the quietest.
What does it cost to enter the mosquito repellent lotion niche?: Listings span $10.48–$35.03; the average listing price is $21.48 (sweet spot $15–$100). The average incumbent carries 5,776 reviews — the moat a new listing must climb.