Is mosquito repellent for kids profitable to sell on Amazon United States?

The niche generates $280K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +379.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the mosquito repellent for kids niche?

3 brands and 552 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in mosquito repellent for kids?

Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.6%.

When does demand for mosquito repellent for kids peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.4× the quietest.

What does it cost to enter the mosquito repellent for kids niche?

Listings span $5.53–$23.21; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 5,915 reviews — the moat a new listing must climb.

Mosquito Repellent for Kids

Worth a look

Shows demand growing +379.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+379.0%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.98

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$280K

$280K/yr · 140K searches

Price range

Okay$5.53–$23.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,915.3

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

Is mosquito repellent for kids profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mosquito repellent for kids is a $280K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

mosquito repellent for kids market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $210K–$280K; units × avg price
Conversion rate: 14.3%
Avg BSR: #258
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 5.8%
Avg brand age: 61 months
Avg seller age: 151 days

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

552

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Badger93%
California Baby5%
Babyganics2%

mosquito repellent for kids demand & seasonality

Weekly Amazon search volume, last 104 weeks — +379.0% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Open Trend

Top mosquito repellent for kids search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

badger bug spray69K/yr +557.7%15.5% conv.
california baby bug spray10K/yr +810.4%5.1% conv.
badger anti bug spray10K/yr +307.8%13.3% conv.
citronella mosquito repellent10K/yr +191.0%0.5% conv.
badger mosquito repellent6K/yr +290.5%10.9% conv.
badger bug repellent5K/yr +242.8%7.2% conv.
california baby bug repellent7K/yr +417.8%3.8% conv.
citronella repellent6K/yr +9.5%0.0% conv.
badger bug3K/yr +512.9%8.4% conv.
citronella bug repellent3K/yr +310.4%0.7% conv.

All search terms

Top mosquito repellent for kids products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray 4 fl oz Aluminum Bottle

Badger$12.004.3★7,834 rev

Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray 4 fl oz Aluminum Bottle 2-Pack

Badger$22.544.3★7,834 rev

Badger Bug Spray Travel Size Family Friendly All Natural Mosquito Repellent w/Organic Essential Oils Smells Great 3 Hours Effective Deet-Free Vegan Travel Insect Repellent 2.7 fl oz

Badger$9.794.3★7,834 rev

Badger Tick Spray All Natural Tick Repellent for Humans 6+ Hours Effective Extra Strength Protection w/Organic Essential Oils Safe for Kids Deet-Free Vegan Plant Based 4 fl oz

Badger$11.954.5★118 rev

Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray for Travel 2.7 fl oz Aluminum Bottle 2-Pack

Badger$17.984.3★7,834 rev

Newest

by launch date

Badger Tick Spray All Natural Tick Repellent for Humans 6+ Hours Effective Extra Strength Protection w/Organic Essential Oils Safe for Kids Deet-Free Vegan Plant Based 4 fl oz

Badger$11.95118 rev

9mo ago

Badger Bug Spray (4oz) & Bug Repellent Balm Stick (.6oz) - Organic Deet Free Mosquito Repellent with Citronella & Lemongrass Natural Plant Based Family Friendly Insect Repellent

Badger$16.124,008 rev

1y ago

Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray for Travel 2.7 fl oz Aluminum Bottle 2-Pack

Badger$17.987,834 rev

6y ago

Badger Bug Spray 3-Hour DEET-Free Mosquito Repellent Family Friendly Citronella & Organic Essential Oils Natural & Vegan Insect Repellent Spray 4 fl oz Aluminum Bottle 2-Pack

Badger$22.547,834 rev

9y ago

Badger Bug Bite Itch Relief Stick Natural & Organic Anti Itch Cream for Bug Bites Rashes & Poison Ivy Fast Itchy Skin Relief After Bite Works Great Smells Great Easy to Use .6 oz

Badger$9.022,805 rev

10y ago

What reviews say buyers love and hate about mosquito repellent for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“Herbal blend scent”

Pest/Insect Control11%

“Helps deter bugs”

Efficiency10%

“This product works quickly”

Quality-Overall6%

“Great Product”

Itch Relief5%

“It does appear to stop the itching”

Spray/Flow3%

“Great spray”

Allergies3%

“Does not irritate my babys skin”

Ease Of Use2%

“Easy to use”

Soft Feel2%

“Very gentle going on”

Portability2%

“carry this stuff everywhere we go”

What buyers complain about

Functionality-Overall18%

“Didn't work for me”

Pest/Insect Control16%

“got bitten while I never got a single bug bite while using this product”

Smell10%

“I hate the chemically smell”

Leak-Proof6%

“Leaked everywhere when I opened my package”

Oily/Greasy4%

“I will say it is a little greasy”

Allergies4%

“I got so sick”

Itch Relief4%

“the itching continued”

Value For Money3%

“I believe it is still too expensive for the amount you get”

Adhesion/Stickiness2%

“the stick did not work for us”

Size-Overall2%

“Very very small bottle”

Top return reasons

Leak-Proof25%

Size-Overall15%

Smell11%

Functionality-Overall9%

Itch Relief7%

Advertised Vs Actual Product6%

Value For Money6%

Pest/Insect Control5%

Oily/Greasy3%

Ingredients-Overall2%

Common mosquito repellent for kids questions

Is mosquito repellent for kids profitable to sell on Amazon United States?: The niche generates $280K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +379.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the mosquito repellent for kids niche?: 3 brands and 552 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in mosquito repellent for kids?: Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Smell. The return rate is 0.6%.
When does demand for mosquito repellent for kids peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.4× the quietest.
What does it cost to enter the mosquito repellent for kids niche?: Listings span $5.53–$23.21; the average listing price is $13.98 (sweet spot $15–$100). The average incumbent carries 5,915 reviews — the moat a new listing must climb.