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Mortons Extension Carbon Fiber Insole

Maybe

Products sell for $31.47 on average, inside the sweet spot. But an estimated 9.7% of orders come back, so Mortons Extension Carbon Fiber Insole is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$58K/yr74K searches / yr
90-day growth
+19.6%search demand this quarter
Competition
45%top-5 click share · 14 brands · 17 sellers

Flapen Score

Mortons Extension Carbon Fiber Insole against its category

The dotted line is the Health & Household average. Past it, Mortons Extension Carbon Fiber Insole is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mortons Extension Carbon Fiber Insole market on Amazon at a glance

Shoppers on Amazon United States searched for Mortons Extension Carbon Fiber Insole 74K times last year and spent an estimated $58K. The top 5 brands take 71% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
+19.6%
Conversion, latest week
2.5%
Market size, estimated
$58Ka year
Top search term
mortons extension carbon fiber insole32K searches a year

02 · Price

A sale here is worth $31.47.

Listings sell for $31.47 on average, from $9.67 to $77.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $31.47 that is $0 to $3K a year per listing.

Average price
$31.47inside the $15 to $100 sweet spot
Price range
$9.67–$77.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #562 within Foot Health. It carries 287 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#562in Foot Health
Average rating
4.10 starsAmazon United States average 4.42 stars
Average reviews
287per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mortons Extension Carbon Fiber Insole products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

17

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

45%

Top 20: 87%

Open market

23%

  • Brand 121%
  • Brand 217%
  • Brand 315%
  • Brand 410%
  • Brand 59%
  • Brand 67%

Demand

Mortons Extension Carbon Fiber Insole search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Mortons Extension Carbon Fiber Insole search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mortons extension carbon fiber insole32K/yr
  • mortons extension15K/yr
  • mortons extension orthotic13K/yr
  • morton extension carbon fiber insole4K/yr
  • carbon fiber mortons extension3K/yr
  • morton extension3K/yr
  • morton extension orthotic3K/yr

Reviews and returns

What reviews say buyers love and hate about Mortons Extension Carbon Fiber Insole

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Pain Relief-Overall”
16%of negative reviews mention “Pain Relief-Overall”
9.7%of orders come back
“discomfort level is the same”
A buyer, on “Pain Relief-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mortons Extension Carbon Fiber Insole questions

Answered from the same tracked data.