Morton Pure Natural Water Softener Crystals

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months

7K

Growth, 90 days vs prior 90

-30.6%

Conversion, latest week

11.8%

Market size, estimated

$48Ka year

Top search term

solar salt water softener crystals5K searches a year

Listings sell for $55.96 on average, from $19.58 to $108.88. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $55.96 that is $0 to $6K a year per listing.

Average price

$55.96inside the $15 to $100 sweet spot

Price range

$19.58–$108.88

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

0.0%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #164 within Laundry. It carries 89 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

6%

Out of stock, average day

10.9%

Average rank

#164in Laundry

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

89per listing

Listings tracked

17

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

64 months