Moringa
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -33.9% this quarter, so Moringa is a Maybe.
- Flapen Score
- 58 / 100Top 16% of 14,768 Health & Household niches · +9 vs the category median of 4958
- Market size
- $6.7M/yr3.5M searches / yr
- 90-day growth
- -33.9%search demand this quarter
- Competition
- 71%top-5 click share · 19 brands · 30 sellers
Flapen Score
Moringa against its category
The dotted line is the Health & Household average. Past it, Moringa is stronger. Inside it, weaker.
Market
The Moringa market on Amazon at a glance
Shoppers on Amazon United States searched for Moringa 3.5M times last year and spent an estimated $6.7M. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
An estimated 9.2% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.7M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -33.9%
- Conversion, latest week
- 9.2%
- Market size, estimated
- $6.7Ma year
- Peak month
- February2.0× the quietest month
- Top search term
- moringa2.0M searches a year
02 · Price
A sale here is worth $20.59.
Listings sell for $20.59 on average, from $9.84 to $53.06. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 10,000 to 12,500 of them. At $20.59 that is $206K to $257K a year per listing.
- Average price
- $20.59inside the $15 to $100 sweet spot
- Price range
- $9.84–$53.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $206K–$257K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #177 within Moringa. It carries 3,943 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #177in Moringa
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 3,943per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Moringa products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
19 flat
Sellers
30
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
25%
- Brand 128%
- Brand 219%
- Brand 312%
- Brand 48%
- Brand 55%
- Brand 64%
Demand
Moringa search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Moringa search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moringa2.0M/yr
- moringa capsules1.0M/yr
- moringa capsules organic149K/yr
- organic moringa50K/yr
- organic moringa capsules38K/yr
- moringa oleifera21K/yr
- pura vida moringa18K/yr
- maringa. capsules organic24K/yr
- moringa pills22K/yr
- moringa organic70K/yr
Reviews and returns
What reviews say buyers love and hate about Moringa
We read the reviews and the return reasons for every product selling here.
“No results”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moringa questions
Answered from the same tracked data.









