Skip to content

Mop Soap

Maybe

Shoppers spend an estimated $5.4M a year here. But demand is soft, at -47.5% this quarter, so Mop Soap is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$5.4M/yr3.4M searches / yr
90-day growth
-47.5%search demand this quarter
Competition
83%top-5 click share · 7 brands · 175 sellers

Flapen Score

Mop Soap against its category

The dotted line is the Health & Household average. Past it, Mop Soap is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mop Soap market on Amazon at a glance

Shoppers on Amazon United States searched for Mop Soap 3.4M times last year and spent an estimated $5.4M. The top 5 brands take 96% of clicks. Demand peaks in Mar–Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months
3.4M
Growth, 90 days vs prior 90
-47.5%
Conversion, latest week
5.5%
Market size, estimated
$5.4Ma year
Peak month
April2.9× the quietest month
Top search term
blyss mop soap766K searches a year

02 · Price

A sale here is worth $28.60.

Listings sell for $28.60 on average, from $15.88 to $38.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $28.60 that is $172K to $229K a year per listing.

Average price
$28.60inside the $15 to $100 sweet spot
Price range
$15.88–$38.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
6,000–8,000
Revenue per listing a year
$172K–$229K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Floor Cleaners. It carries 8,191 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#65in Floor Cleaners
Average rating
3.87 starsAmazon United States average 4.42 stars
Average reviews
8,191per listing
Listings tracked
11

04 · Newcomers

5 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mop Soap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

175

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

2%

  • Brand 143%
  • Brand 238%
  • Brand 311%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mop Soap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Search terms

Top Mop Soap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blyss mop soap766K/yr
  • mop soap902K/yr
  • blyss aroma mop soap321K/yr
  • bliss mop soap160K/yr
  • blyss134K/yr
  • blyss mop soap brazilian waves144K/yr
  • r&w mop soap158K/yr
  • brazilian waves mop soap126K/yr
  • mop soap brazilian waves92K/yr
  • blyss mop soap for floor cleaning63K/yr

Reviews and returns

What reviews say buyers love and hate about Mop Soap

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Smell”
43%of negative reviews mention “Smell”
0.3%of orders come back
“strong smell”
A buyer, on “Smell”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mop Soap questions

Answered from the same tracked data.