Is mop soap profitable to sell on Amazon United States?

The niche generates $5.4M/yr across 11 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Worth a look (54/100).

How competitive is the mop soap niche?

7 brands and 175 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in mop soap?

Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.3%.

When does demand for mop soap peak?

Demand peaks in Mar–Apr; the busiest month runs 2.9× the quietest.

What does it cost to enter the mop soap niche?

Listings span $15.88–$38.60; the average listing price is $28.60 (sweet spot $15–$100). The average incumbent carries 8,191 reviews — the moat a new listing must climb.

Mop Soap

Worth a look

Shows a $5.4M/yr market, but soft demand (-47.5% this quarter) keeps it on the watch list.

Market size

Incredible$5.4M

$5.4M/yr · 3.4M searches

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible$28.60

avg listing price — sweet spot $15–$100

Price range

Incredible$15.88–$38.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,191.45

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad96%

top-5 brand share — brand-locked demand

Growth

Bad-47.5%

90-day search growth — must beat 0% to launch

Signals Quality Gap

Is mop soap profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mop soap is a $5.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 54/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

mop soap market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 125K–150K; avg 6,000–8,000/product
Revenue / yr: $3.6M–$4.3M; units × avg price
Conversion rate: 5.5%
Avg BSR: #65
Page quality: 0%
Prime: 91%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 145 days

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

175

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Blyss43%
SIMPLE ELEMENTS38%
R & W Co.11%
Mrs. MEYER'S2%
stray poet2%
SWANTALK2%
Open — no brand owns it (1 brand, 2%)

mop soap demand & seasonality

Weekly Amazon search volume, last 84 weeks — -47.5% search growth over the last 90 days.

Peak months: Mar, Apr · busiest ÷ quietest = 2.9×

Open Trend

Top mop soap search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

blyss mop soap766K/yr -48.3%3.3% conv.
mop soap902K/yr -38.8%2.2% conv.
blyss aroma mop soap321K/yr -50.0%3.0% conv.
bliss mop soap160K/yr -39.0%3.7% conv.
blyss134K/yr -37.2%2.2% conv.
blyss mop soap brazilian waves144K/yr -63.9%4.3% conv.
r&w mop soap158K/yr -37.7%2.6% conv.
brazilian waves mop soap126K/yr -60.9%4.6% conv.
mop soap brazilian waves92K/yr -55.3%4.7% conv.
blyss mop soap for floor cleaning63K/yr -61.2%3.4% conv.

All search terms

Top mop soap products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Brazilian Bliss Fragrance

SIMPLE ELEMENTS$25.854.1★2,211 rev

Blyss Mop Soap Royalty Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$37.453.8★1,116 rev

Blyss Mop Soap Heartbreaker Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$36.613.8★1,116 rev

R&W CO. Original 32 oz Premium Mop Soap Brazilian Waves Scented Gentle Floor Cleaner for all Surfaces Non-Toxic Pet and Skin Safe Formula Streak-Free Shine

R & W Co.$26.943.9★397 rev

Blyss Mop Soap Brazilian Waves Floor Cleaner for Mopping Luxury Scented Mop Soap LVP Vinyl Laminate and Hardwood Floor Cleaner Solution Plant Powered Floor Cleaner

Blyss$38.603.8★1,116 rev

Newest

by launch date

stray poet 2Pcs 2026 New Mop Soap Mop Soap For Floor Cleaning Multipurpose Mops Soaps For Home Cleaning And Bathroom & Kitchen Cleaner Supplies(2 * 120ML)

stray poet$21.0669 rev

4mo ago

R&W CO. Original 32 oz Premium Mop Soap Brazilian Waves Scented Gentle Floor Cleaner for all Surfaces Non-Toxic Pet and Skin Safe Formula Streak-Free Shine

R & W Co.$26.94397 rev

6mo ago

Mop Soap Highly Scented Fragrance Long Lasting Luxury Floor Cleaner for Hardwood Tile Laminate & Stone Low Suds No Residue Formula All Mop Types Made in USA 32oz Santorini Silk Fragrance

SIMPLE ELEMENTS$25.902,211 rev

8mo ago

Auralina Mop Soap - Brazilian Waves Scented Concentrated Formula - Floor Cleaner for Hardwood Tile & Laminate - No Residue Pet Safe

Auralina$23.32529 rev

9mo ago

SWANTALK Mop Soap with Long Lasting Premium Perfume 4X Concentrated Floor Cleaner Multi Surface Solution for Hardwood Tile LVP Laminate Pet Friendly 32 fl oz (Brazilian Breeze)

SWANTALK$25.61198 rev

11mo ago

What reviews say buyers love and hate about mop soap

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“Clean scent”

Ease Of Cleaning10%

“cleans really well”

Quality-Overall3%

“Excellent product”

Value For Money2%

“Reasonable price”

Cleansing2%

“Cleans well”

Brightness/Shine/Glow2%

“Makes floors shine”

Advertised Vs Actual Product2%

“Exactly as advertised”

Efficiency1%

“its just as effective in there”

Residue1%

“Doesnt leave a residue on floors”

Durability1%

“Long-Lasting Scent”

What buyers complain about

Smell43%

“strong smell”

Value For Money10%

“over priced”

Advertised Vs Actual Product6%

“False advertising”

Durability5%

“dies after an hour”

Leak-Proof4%

“Arrived leaked out”

Size-Overall3%

“The bottle is quite large”

Ease Of Cleaning3%

“doesn't clean well at all”

Strength1%

“It's not a strong”

Quality-Overall1%

“Too expensive for the quality of item”

Functionality-Overall1%

“bad functionality”

Top return reasons

Smell57%

Leak-Proof17%

Advertised Vs Actual Product11%

Size-Overall4%

Value For Money2%

Functionality-Overall2%

Ease Of Cleaning1%