Moon Whitening Strips

Shoppers searched for this 733K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

733K

Growth, 90 days vs prior 90

+1.2%

Conversion, latest week

8.5%

Market size, estimated

$1.2Ma year

Peak month

April18.2× the quietest month

Top search term

purple teeth whitening strips697K searches a year

Listings sell for $19.29 on average, from $11.03 to $29.80. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $19.29 that is $39K to $48K a year per listing.

Average price

$19.29inside the $15 to $100 sweet spot

Price range

$11.03–$29.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

2,000–2,500

Revenue per listing a year

$39K–$48K

Returns

0.5%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #29 within Teeth Whitening. It carries 1,643 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#29in Teeth Whitening

Average rating

3.87 starsAmazon United States average 4.42 stars

Average reviews

1,643per listing

Listings tracked

9

7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

7Amazon's first-year sales bar

Average brand age

17 months