Is mood gummies profitable to sell on Amazon United States?

The niche generates $185K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the mood gummies niche?

19 brands and 648 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in mood gummies?

Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.0%.

When does demand for mood gummies peak?

Demand peaks in Jan; the busiest month runs 1.8× the quietest.

What does it cost to enter the mood gummies niche?

Listings span $8.60–$33.02; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 8,954 reviews — the moat a new listing must climb.

Mood Gummies

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$20.23

avg listing price — sweet spot $15–$100

Price range

Good$8.60–$33.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$185K

$185K/yr · 199K searches

Growth

Bad-6.0%

90-day search growth — must beat 0% to launch

Review moat

Bad8,953.89

avg incumbent reviews — the moat a new listing must climb

Is mood gummies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mood gummies is a $185K/yr Amazon United States market (199K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

mood gummies market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $162K–$202K; units × avg price
Conversion rate: 4.6%
Avg BSR: #290
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 153 days

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

648

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

30%

OLLY35%
Goli9%
Ascool8%
Natural Vitality7%
Lemme6%
LifeSeasons6%

mood gummies demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.8×

Open Trend

Top mood gummies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

calming gummies for adults34K/yr -1.6%3.9% conv.
anxiety gummies30K/yr -8.3%4.2% conv.
relax gummies21K/yr +13.5%3.0% conv.
calming gummies22K/yr +1.7%4.4% conv.
anxiety gummies for adults16K/yr +7.3%3.1% conv.
feals gummies for stress and anxiety12K/yr -2.7%1.8% conv.
relaxation gummies6K/yr +21.5%3.1% conv.
best calming gummies for anxiety10K/yr -18.9%1.5% conv.
relax gummies for adults8K/yr -23.3%3.8% conv.
chill gummies7K/yr -12.4%4.3% conv.

All search terms

Top mood gummies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLLY Goodbye Stress Gummy GABA L-Theanine Lemon Balm Stress Relief Supplement Berry - 42 Count

OLLY$11.594.4★14,359 rev

Ascool Ashwagandha Gummies for Calm &Stress Relief

Ascool$10.054.4★791 rev

Goli Ashwagandha & Vitamin D Gummy - 60 Count - Mixed Berry KSM-66 Vegan Plant Based Non-GMO Gluten-Free & Gelatin Free Relax. Restore. Unwind Pack of 1

Goli$14.514.5★63,710 rev

Lemme Chill Stress Relief Gummies (60 Gummies)

Lemme$27.394.3★1,887 rev

Anxie-T - Stress Relief Gummy - Vitamin Supplement for Mood & Mental Focus Support - Feel Calm and Relaxed - Rapidly Eases Tension - Ashwagandha GABA & L-Theanine - 90 Gummies

LifeSeasons$27.224.4★243 rev

Newest

by launch date

Calming Gummies Tranquil Tangerine Calm & Stress Relief with L-Theanine Lemon Balm & Chamomile Natural Botanical Blend for Daily Relaxation Support 60 Gummies

LUNESSA$31.4019 rev

7mo ago

Safe Space Calming Gummies Stress Relief with Ashwagandha L-Theanine Magnesium & Lemon Balm Relaxation & Sleep Support from ASMR Vegan (60 Count)

Safe Space$28.1076 rev

8mo ago

Be Happy Be You Calm & Stress Relief Gummies with Organic Hemp Seed Oil L-Theanine GABA & Ashwagandha Positive Mood & Relaxation Support Vegan Non-GMO Pectin-Based Apple Flavor 90 Ct

Be Happy Be You$19.35106 rev

11mo ago

Ascool Ashwagandha Gummies for Calm &Stress Relief

Ascool$10.05791 rev

11mo ago

Ashwagandha Gummies 120 Count - 2000 MG Ashwagandha Supplements with L-Theanine GABA Magnesium Zinc & Vitamin D3 Sugar-Free Vegan Non-GMONatural Support for Balance

YOLOBALANCE$21.51674 rev

1y ago

What reviews say buyers love and hate about mood gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall19%

“Good taste”

Stress/Anxiety13%

“Stress reliever”

Sleep Quality13%

“Helps with sleep”

Soothing Effect5%

“Relaxing and Helpful”

Quality-Overall5%

“the quality from Goli is solid”

Efficiency4%

“Works well”

Value For Money4%

“Great deal”

Flavor3%

“I got the raspberry flavor”

Vitamin2%

“yummy vitamin”

Ease Of Use2%

“Easy to Use”

What buyers complain about

Taste-Overall16%

“Bad Aftertaste”

Functionality-Overall9%

“Didn't work well”

Sleep Quality7%

“I can't sleep”

Stress/Anxiety7%

“DOES NOT HELP STRESS”

Value For Money4%

“Expensive”

Side Effects3%

“Bad side effects”

Dosage3%

“I may need to take more”

Texture/Consistency-Overall2%

“Texture is mushy”

Allergies2%

“Allergic reaction”

Flavor2%

“Weird flavor”

Top return reasons

Functionality-Overall21%

Taste-Overall12%

Value For Money12%

Magnesium12%

Dosage6%

Smell5%

Moist/Dry5%

Sweetness3%

Age Suitability3%

Joint Pain3%

Common mood gummies questions

Is mood gummies profitable to sell on Amazon United States?: The niche generates $185K/yr across 27 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the mood gummies niche?: 19 brands and 648 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in mood gummies?: Top complaints mined from reviews: Taste-Overall, Functionality-Overall, Sleep Quality. The return rate is 0.0%.
When does demand for mood gummies peak?: Demand peaks in Jan; the busiest month runs 1.8× the quietest.
What does it cost to enter the mood gummies niche?: Listings span $8.60–$33.02; the average listing price is $20.23 (sweet spot $15–$100). The average incumbent carries 8,954 reviews — the moat a new listing must climb.