Is mood profitable to sell on Amazon United States?

The niche generates $146K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (45/100).

How competitive is the mood niche?

6 brands and 596 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in mood?

Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.

When does demand for mood peak?

Demand peaks in Aug–Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the mood niche?

Listings span $16.37–$104.72; the average listing price is $37.99 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.

Mood

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.99

avg listing price — sweet spot $15–$100

Price range

Great$16.37–$104.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+16.2%

90-day search growth — must beat 0% to launch

Market size

Okay$146K

$146K/yr · 104K searches

Review moat

Bad4,586.25

avg incumbent reviews — the moat a new listing must climb

Competition

Bad92%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

Is mood profitable on Amazon?

According to Flapen's Amazon United States niche tracking, mood is a $146K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 45/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

mood market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,708
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 155 days

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

596

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

ONNIT75%
Garden of Life11%
Herb Pharm6%
OLLY3%
JoySpring3%
O Positiv2%
Open — no brand owns it (0%)

mood demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.2% search growth over the last 90 days.

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top mood search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mood74K/yr +10.2%0.3% conv.
new mood12K/yr +26.5%9.9% conv.
onnit new mood7K/yr +47.3%5.3% conv.
new mood onnit5K/yr +50.5%6.7% conv.
good mood5K/yr -0.6%3.0% conv.
new mood by onnit2K/yr +29.3%0.6% conv.

All search terms

Top mood products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 30 Count

ONNIT$26.534.3★8,156 rev

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count

ONNIT$53.054.3★8,156 rev

Garden of Life Probiotics Mood+ Dr Formulated Acidophilus Probiotic Supplement - Promotes Emotional Well-Being Relaxation and Digestive Balance - Ashwagandha for Stress Management 60 Veggie Caps

Garden of Life$30.964.6★7,325 rev

Herb Pharm Good Mood Support Supplement: with St. Johns Wort & Certified Organic Ashwagandha | Positive Mood & Emotional Balance Support Tincture| Fast-Absorbing Non-GMO |Up to 2 Week Supply 1 oz*

Herb Pharm$16.374.4★571 rev

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count

OLLY$16.524.4★6,838 rev

Newest

by launch date

URO Vaginal Moisture & Mood with KSM-66 Ashwagandha 30-Day Supply

O Positiv$28.454,116 rev

8mo ago

ONNIT Alpha Brain 90ct + New Mood 60ct Bundle Focus & Stress Support

ONNIT$104.7228 rev

2y ago

JoySpring Mood Munchies Kids Saffron Gummies 60 Count Ages 4+

JoySpring$27.341,500 rev

3y ago

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count

OLLY$16.526,838 rev

5y ago

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count

ONNIT$53.058,156 rev

9y ago

What reviews say buyers love and hate about mood

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency10%

“Does work”

Taste-Overall10%

“Great taste, help with mood boosting”

Focus Enhancement5%

“it really helps go to focus”

Moist/Dry5%

“Help with moisture”

Advertised Vs Actual Product5%

“This works as advertised”

Quality-Overall5%

“Excellent product”

Value For Money4%

“Good price”

Sexual Wellness4%

“improved sexual mood”

Stress/Anxiety4%

“great for relaxation”

Vitamin3%

“Definitely will keep this in his vitamin regiment”

What buyers complain about

Functionality-Overall16%

“Product does not work as described”

Taste-Overall12%

“Bad Aftertaste”

Value For Money8%

“Waste of money”

Side Effects8%

“Bad side effects”

Advertised Vs Actual Product4%

“They look nothing like the picture”

Dosage4%

“Also, the recommended dosage was way off too”

Smell3%

“They look and smell inedible”

Stress/Anxiety3%

“recent stressful circumstances made it all the worse”

Allergies2%

“I've been very irritated”

Acid Regulator/Stomach Ache Relief2%

“Will cause nausea”

Top return reasons

Functionality-Overall25%

Ingredients-Overall25%

Vitamin13%

Side Effects13%

Heating Element13%

Smell13%

Common mood questions

Is mood profitable to sell on Amazon United States?: The niche generates $146K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.2%. Flapen's verdict: Skip it (45/100).
How competitive is the mood niche?: 6 brands and 596 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in mood?: Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.0%.
When does demand for mood peak?: Demand peaks in Aug–Oct–Nov; the busiest month runs 2.9× the quietest.
What does it cost to enter the mood niche?: Listings span $16.37–$104.72; the average listing price is $37.99 (sweet spot $15–$100). The average incumbent carries 4,586 reviews — the moat a new listing must climb.