Mood
FailThe top 5 brands take 98% of clicks, so Mood is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $146K/yr104K searches / yr
- 90-day growth
- +16.2%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 596 sellers
Flapen Score
Mood against its category
The dotted line is the Health & Household average. Past it, Mood is stronger. Inside it, weaker.
Market
The Mood market on Amazon at a glance
Shoppers on Amazon United States searched for Mood 104K times last year and spent an estimated $146K. The top 5 brands take 98% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +16.2%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $146Ka year
- Peak month
- August2.9× the quietest month
- Top search term
- mood74K searches a year
02 · Price
A sale here is worth $37.99.
Listings sell for $37.99 on average, from $16.37 to $104.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $37.99 that is $9K to $19K a year per listing.
- Average price
- $37.99inside the $15 to $100 sweet spot
- Price range
- $16.37–$104.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $9K–$19K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,708 within Sleep Supplements. It carries 4,586 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,708in Sleep Supplements
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 4,586per listing
- Listings tracked
- 8
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mood products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 30 Count
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 8,156
- Age
- 14y ago

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count
- Price
- $53.05
- Rating
- 4.3/5
- Reviews
- 8,156
- Age
- 9y ago

Garden of Life Probiotics Mood+ Dr Formulated Acidophilus Probiotic Supplement - Promotes Emotional Well-Being Relaxation and Digestive Balance - Ashwagandha for Stress Management 60 Veggie Caps
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 7,325
- Age
- 9y ago

Herb Pharm Good Mood Support Supplement: with St. Johns Wort & Certified Organic Ashwagandha | Positive Mood & Emotional Balance Support Tincture| Fast-Absorbing Non-GMO |Up to 2 Week Supply 1 oz*
- Price
- $16.37
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 20y ago

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count
- Price
- $16.52
- Rating
- 4.4/5
- Reviews
- 6,838
- Age
- 5y ago
Trending
estimated 90-day click momentum
Herb Pharm Good Mood Support Supplement: with St. Johns Wort & Certified Organic Ashwagandha | Positive Mood & Emotional Balance Support Tincture| Fast-Absorbing Non-GMO |Up to 2 Week Supply 1 oz*
- Price
- $16.37
- Rating
- 4.4/5
- Reviews
- 571
- Age
- 20y ago

JoySpring Mood Munchies Kids Saffron Gummies 60 Count Ages 4+
- Price
- $27.34
- Rating
- 3.8/5
- Reviews
- 1,500
- Age
- 3y ago

Garden of Life Probiotics Mood+ Dr Formulated Acidophilus Probiotic Supplement - Promotes Emotional Well-Being Relaxation and Digestive Balance - Ashwagandha for Stress Management 60 Veggie Caps
- Price
- $30.96
- Rating
- 4.6/5
- Reviews
- 7,325
- Age
- 9y ago

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 30 Count
- Price
- $26.53
- Rating
- 4.3/5
- Reviews
- 8,156
- Age
- 14y ago

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count
- Price
- $16.52
- Rating
- 4.4/5
- Reviews
- 6,838
- Age
- 5y ago
Newest
by launch date
URO Vaginal Moisture & Mood with KSM-66 Ashwagandha 30-Day Supply
- Price
- $28.45
- Rating
- 4.4/5
- Reviews
- 4,116
- Age
- 8mo ago

ONNIT Alpha Brain 90ct + New Mood 60ct Bundle Focus & Stress Support
- Price
- $104.72
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

JoySpring Mood Munchies Kids Saffron Gummies 60 Count Ages 4+
- Price
- $27.34
- Rating
- 3.8/5
- Reviews
- 1,500
- Age
- 3y ago

OLLY Hello Happy Gummy Worms Mood Support Gummies For Adults * Saffron Extract Vitamin D Tropical Zing Flavored 30 Day Supply - 60 Count
- Price
- $16.52
- Rating
- 4.4/5
- Reviews
- 6,838
- Age
- 5y ago

ONNIT New Mood Stress & Sleep Support Supplement with 5-HTP 60 Count
- Price
- $53.05
- Rating
- 4.3/5
- Reviews
- 8,156
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
596
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
0%
- ONNIT75%
- Garden of Life11%
- Herb Pharm6%
- OLLY3%
- JoySpring3%
- O Positiv2%
- Open — no brand owns it (0%)
Demand
Mood search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Mood search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mood74K/yr
- new mood12K/yr
- onnit new mood7K/yr
- new mood onnit5K/yr
- good mood5K/yr
- new mood by onnit2K/yr
Reviews and returns
What reviews say buyers love and hate about Mood
We read the reviews and the return reasons for every product selling here.
“Product does not work as described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mood questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









