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Monolaurin

Maybe

An estimated 0.1% of orders come back. But the top 5 products take 82% of clicks, so Monolaurin is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$959K/yr256K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
82%top-5 click share · 9 brands · 16 sellers

Flapen Score

Monolaurin against its category

The dotted line is the Health & Household average. Past it, Monolaurin is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Monolaurin market on Amazon at a glance

Shoppers on Amazon United States searched for Monolaurin 256K times last year and spent an estimated $959K. The top 5 brands take 89% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 12.8% of those searches ended in a purchase.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $959K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
12.8%
Market size, estimated
$959Ka year
Peak month
January1.3× the quietest month
Top search term
monolaurin152K searches a year

02 · Price

A sale here is worth $29.32.

Listings sell for $29.32 on average, from $11.75 to $68.62. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $29.32 that is $73K to $88K a year per listing.

Average price
$29.32inside the $15 to $100 sweet spot
Price range
$11.75–$68.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
$73K–$88K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,727 within Enzymes. It carries 983 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#1,727in Enzymes
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
983per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Monolaurin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

7%

  • Brand 132%
  • Brand 228%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 7%)

Demand

Monolaurin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Monolaurin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • monolaurin152K/yr
  • lauricidin33K/yr
  • monolaurin supplement45K/yr
  • lauricidin monolaurin supplement15K/yr
  • lauricidin monolaurin3K/yr
  • monolauren2K/yr
  • monolaurin 1000mg capsules3K/yr
  • lauric2K/yr

Reviews and returns

What reviews say buyers love and hate about Monolaurin

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.1%of orders come back
“These capsules are quite large”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Monolaurin questions

Answered from the same tracked data.