Monocle

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months

238K

Growth, 90 days vs prior 90

-2.0%

Conversion, latest week

3.4%

Market size, estimated

$85Ka year

Peak month

October2.7× the quietest month

Top search term

monocle106K searches a year

Listings sell for $10.52 on average, from $4.72 to $31.47. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.52 that is $3K to $5K a year per listing.

Average price

$10.52under the $15 to $100 sweet spot

Price range

$4.72–$31.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

5.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #605 within Visual Impairment Aids. It carries 240 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

97%

Out of stock, average day

4.0%

Average rank

#605in Visual Impairment Aids

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

240per listing

Listings tracked

29

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months