Molybdenum
Worth a lookShows low returns (0.0%), but soft demand (-1.7% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great226.13avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$7.89–$22.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$134K$134K/yr · 111K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Is molybdenum profitable on Amazon?
According to Flapen's Amazon United States niche tracking, molybdenum is a $134K/yr Amazon United States market (111K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
molybdenum market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 750–1,000/product
- Revenue / yr
- $150K–$188K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #3,200
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 6.7%
- Avg brand age
- 98 months
- Avg seller age
- 175 days
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
20
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
25%
- Seeking Health32%
- Nutricost13%
- Carlson8%
- Allergy Research Group8%
- Horbäach8%
- Kirkman6%
molybdenum demand & seasonality
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top molybdenum search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- molybdenum74K/yr
- molybdenum supplement30K/yr
- molybdenum glycinate5K/yr
- molybdate3K/yr
Top molybdenum products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Seeking Health Molybdenum - Supplement with Molybdenum Glycinate Chelate - Supplement Supports Sulfite Metabolism & Cellular Health - Vegetarian and Vegan Capsules
Seeking Health$18.404.6★718 rev

Nutricost Molybdenum Supplement (500mcg) 240 Capsules
Nutricost$9.714.7★46 rev

Horbaach Molybdenum Supplement | 500mcg | 200 Capsules | Amino Acid Chelate
Horbäach$10.094.6★100 rev

ARG Liquid Molybdenum - Trace Mineral Liquid Drops - Sulfur & Sulfite Metabolism Support - Customizable Dose Formula - Hypoallergenic - 200 Servings - 30 mL
Allergy Research Group$16.314.7★69 rev

Kirkman - Molybdenum 100 mcg - 100 Capsules - Essential Minerals - Breaks Down Sulfites & Toxins - Hypoallergenic
Kirkman$18.944.5★81 rev
Newest
by launch date
Vitamatic Chelated Molybdenum 500 mcg (as Molybdenum Glycinate Chelate) 200 Vegetable Capsules Trace Mineral Supplement High Absorption Non-GMO Gluten Free Made in USA
Vitamatic$10.0029 rev

Nutricost Molybdenum Supplement (500mcg) 240 Capsules
Nutricost$9.7146 rev

Horbaach Molybdenum Supplement | 500mcg | 200 Capsules | Amino Acid Chelate
Horbäach$10.09100 rev

Eidon Ionic Minerals - Liquid Molybdenum Supplement All Natural - 2 oz
Eidon Ionic Minerals$21.0266 rev

Biotics Research MoZyme Forte Molybdenum 150 mcg Liver Support Detoxification Essential Trace Element Healthy Metabolism Antioxidant Support 100 Tablets
BIOTICS RESEARCH$22.41169 rev
Trending
90-day click momentum
Vitamatic Chelated Molybdenum 500 mcg (as Molybdenum Glycinate Chelate) 200 Vegetable Capsules Trace Mineral Supplement High Absorption Non-GMO Gluten Free Made in USA
Vitamatic$10.004.4★

Nutricost Molybdenum Supplement (500mcg) 240 Capsules
Nutricost$9.714.7★

ARG Liquid Molybdenum - Trace Mineral Liquid Drops - Sulfur & Sulfite Metabolism Support - Customizable Dose Formula - Hypoallergenic - 200 Servings - 30 mL
Allergy Research Group$16.314.7★

Kirkman - Molybdenum 100 mcg - 100 Capsules - Essential Minerals - Breaks Down Sulfites & Toxins - Hypoallergenic
Kirkman$18.944.5★

Eidon Ionic Minerals - Liquid Molybdenum Supplement All Natural - 2 oz
Eidon Ionic Minerals$21.024.6★
What reviews say buyers love and hate about molybdenum
What buyers praise and complain about, mined from review topics.What buyers love
“The quality seems very consistent”
“They are affordable”
“These minerals were recommended to me from my holistic doctor”
“Solid Affordable Supplement”
“was pleased at the ease of swallow”
“As Advertised & Reviewed”
“The small, vegan-friendly capsules are easy to swallow and entirely neutral in terms of taste, smell, and aftertaste”
“Interesting element with compelling health benefits”
“the dosage is clear”
“ease of use”
What buyers complain about
“The dose is too high”
“One of the first things I noticed was the capsule size”
“New flavor is not so good”
“Do not continue to take it if you notice severe brain fog, fatigue, heart palpitations, anxiety”
“Finding a standalone molybdenum supplement at 500 mcg per capsule is not as easy as shopping for something like magnesium or zinc”
“it's very acidic”
“destroy my ability to sleep restoratively”
“caused stomach upset and extreme gas”
“I do not care for the fillers in this brand”
“it can damage your teeth”
Common molybdenum questions
- Is molybdenum profitable to sell on Amazon United States?
- The niche generates $134K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the molybdenum niche?
- 12 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in molybdenum?
- Top complaints mined from reviews: Dosage, Size-Overall, Flavor. The return rate is 0.0%.
- When does demand for molybdenum peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the molybdenum niche?
- Listings span $7.89–$22.41; the average listing price is $15.02 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.